Meituan Flash Purchase's First Live Broadcast: iPhone Sells Over 100 Million RMB in 1 Hour

On May 31st, it was reported that Apple authorized its exclusive store to launch its first official live broadcast on Meituan Flash Shop, which lasted for one hour and generated sales exceeding 100 million yuan. It is reported that the live broadcast is the "Super Store Shopping Festival" mobile category day event of Meituan Flash Shopping, which is a real-time retail IP activity launched by Meituan Flash Shopping in April this year

On May 31st, it was reported that Apple authorized its exclusive store to launch its first official live broadcast on Meituan Flash Shop, which lasted for one hour and generated sales exceeding 100 million yuan. It is reported that the live broadcast is the "Super Store Shopping Festival" mobile category day event of Meituan Flash Shopping, which is a real-time retail IP activity launched by Meituan Flash Shopping in April this year. The event will be held from May 25th to June 18th, and will collaborate with over 700000 offline stores in 8 core categories across more than 360 cities nationwide to launch a high-quality department store discount of up to 1800 yuan.

Meituan stated that Meituan Flash Shopping launched the "Super Store Shopping Festival" on May 25th, collaborating with over 360 cities across the country, including over 700000 offline stores in eight core categories: digital home appliances, mother and child toys, beauty personal care, daily necessities, clothing, shoes, bags, pets, supermarket convenience, and fresh fruits and vegetables, providing users with a "fastest 30 minute home" experience. During the event, consumers can search for "Super Store Shopping Festival" on Meituan or Meituan Delivery App to enter the event page and enjoy a maximum discount of 1800 yuan for 8 categories of high-quality products.

Further leverage the advantages of deep integration between online and offline platforms in Meituan Flash Shopping, leveraging traffic, marketing, and scenario advantages to bring more traffic, sales, and growth to merchants. "The relevant person in charge of Meituan Flash Shopping Quality Department Store stated that during this" Super Store Shopping Festival ", a" Live Delivery "tool was also launched, which was carried out through" headquarters live streaming and local store acceptance ". On May 30th, during the Mobile Category Day event, Apple authorized franchise stores launched their first official live broadcast on Meituan Flash Shopping, which lasted for one hour, with sales exceeding 100 million and peak online traffic exceeding 10000 people.

Meituan stated that during the "Double Eleven" period last year, the number of digital home appliance merchants participating in Meituan flash buying activities increased by 200% year-on-year, clothing, shoes and hats merchants increased by 80%, and beauty and daily chemical merchants increased by 75%.

According to activity data released by Meituan Flash Buy, on the day of "Mobile Category Day", mobile phone sales increased by 64 times year-on-year and computer sales increased by over 26 times. In addition, the category where consumers can purchase and enjoy the "fastest 30 minute delivery" experience with takeout continues to expand. Data shows that during the event, game consoles, smartwatches, and learning machines became the top 3 categories with the fastest growth. Among them, on the day of "Little Genius Super Store Day", the exposure of Little Genius was nearly 200% higher than the historical peak, and the order volume increased by nearly 20% compared to the historical peak, which was nearly 190 times higher than last year's order volume. In addition, the sales of small and medium-sized household appliances have also grown rapidly year-on-year, with heatstroke products such as electric fans and air conditioners increasing by four times, dehumidifiers increasing by 52 times, mite detectors increasing by 36 times, ovens increasing by 33 times, and microwave ovens increasing by 37 times.