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"Sailing King" IP Landing in Shanghai Haichang Ctrip Online Flash Sale Ticket

internet 2023-06-07 16:00:03 Source: NetEase Technology Report Beijing

On June 7th, it was reported that on the Ctrip platform, the booking volume of tickets for the Dragon Boat Festival holiday has increased five times in the past month compared to the previous month. In order to welcome the upcoming Dragon Boat Festival tourist wave, on June 10th, Haichang's first "Sailing King Treasure Area" will begin operation at Shanghai Haichang Ocean Park

On June 7th, it was reported that on the Ctrip platform, the booking volume of tickets for the Dragon Boat Festival holiday has increased five times in the past month compared to the previous month. In order to welcome the upcoming Dragon Boat Festival tourist wave, on June 10th, Haichang's first "Sailing King Treasure Area" will begin operation at Shanghai Haichang Ocean Park.


The Ctrip platform will pre launch the Shanghai Haichang Navigation King Super New Day on June 7th, bringing multi-dimensional preferential rights and practical information to Navigation King fans through live streaming, 99 yuan ticket flash sales, and navigation king peripheral welfare broadcasts.

The works of 'The Sailing King' have a huge fan base and IP influence in both the Japanese and Chinese markets. It is reported that the "period limited" Treasure Area of Sailing King in Shanghai Haichang Ocean Park is a treasure area that is customized with Sailing King theme elements and integrates Sailing King theme shops, Sailing King theme restaurant, and Sailing King coffee shops. It gathers catering, shopping, and interactive entertainment projects to provide visitors with immersive Sailing King theme experience.

In the Sea King Treasure Area, the Sea King themed store gathers elements and scenes that fans are familiar with and love, immersively restoring the world of the Sea King. The store contains rare Sailing King's handmade items, limited edition collections, and a large number of genuine Sailing King peripherals.

The person in charge of Ctrip stated that the IP layout is becoming increasingly important for the development of theme parks, and Haichang Ocean Park is one of the benchmarks for the continuous practice of the "IP operation and new consumption" model in the domestic theme park industry. On the eve of the Dragon Boat Festival holiday and summer vacation, we will once again work together with Haichang Ocean Park. Not only will we provide fresh gaming experiences and discounted rights for fans of the Sailing King IP, but we will also create a cooperation template for merchants and platforms to collaborate and lock in customers in advance before the peak season

Tag: Sailing King IP Landing in Shanghai Haichang Ctrip Online


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