Analysts predict an increase in the price of the iPhone 15 series. Netizens: That's what they said last year

In three months, Apple will officially release the iPhone 15 series at its autumn launch. This year's iPhone 15 series is not just a small joke, there are still quite a few "unique skills", such as titanium alloy frame, 3nm process A17 chip, USB-C interface, and periscope telephoto Compared to the iPhone 14 series, the iPhone 15 series is undoubtedly more sincere.

Pricing is the most important factor in determining whether the iPhone is selling well. During the 618 period, Apple's highest price reduction for the iPhone 14 series reached nearly 2000 yuan, making the iPhone 14 series almost the top 5 in the single product sales charts of major e-commerce platforms. So will the price of this year's iPhone 15 series increase due to rising costs?

Dan Ives, a well-known analyst from Wedbush, one of the largest national independent securities brokers in the United States, recently predicted that Apple's new iPhone 15 series phones this year will be more expensive than last year's iPhone 14 series. Ives stated in reports and TV shows that he expects the average selling price (ASP) of the iPhone 15 series to increase.

Ives believes that the bottom line for Apple's price increase lies in strong market demand, and he estimates that250 million iPhones have been in use for over four yearsThese users may choose to switch to a new device this year. The loyalty of iPhone users is very high, and a report released by market research firm Statista shows that 49% of Apple users will continue to choose iPhone.

In fact, the core reason for the price increase of iPhones is still the continuous increase in costs. According to a dismantling report by Counterpoint Research, the average BOE cost (only material costs) of the 128GB version of the iPhone 14 ProMax is $464, which is higher than the $438 cost of the iPhone 13 ProMax.

The iPhone 15 series features a full range of USB-C interfaces and perforated screens. The iPhone 15 Pro series features a titanium alloy frame, A17 chips, and 8GB of memory. The iPhone 15 ProMax also comes with a periscope telephoto, which can cause manufacturing costs to rise. Therefore, the BOE cost of the iPhone 15 series is definitely higher than that of the iPhone 14 series, especially the flagship version.

For analysts who believe that the price of the iPhone 15 series will rise, netizens say that they also said the same last year.

Before the release of the iPhone 14 series last year,Average price increase of 15%The news of it once made headlines. On the day of the press conference, Cook announced the price, and the price of the national version of the iPhone 14 series was the same as that of the iPhone 13 series, causing many consumers to place orders crazily.

In fact, the price of the iPhone 14 series has not increased at all, but has remained unchanged in the United States (starting at $799) and China (starting at $5999). Many regions have experienced varying degrees of price increases due to fluctuations in exchange rates. In the UK, the starting price of iPhone 14 is 849 pounds, which is about $90 higher than iPhone 13. In Australia, the price of iPhone 14 has increased by about $34.

The Chinese market is one of Apple's most important markets, contributing up to $74.2 billion in revenue to the company in the fiscal year 2022. In Q1 2023, the share of iPhone in the Chinese mobile phone market was 19.9%. Once the price of the national version of the iPhone 15 series increases, it is likely to have a significant impact on its sales.

In 2023, as the competition in the mobile phone market becomes increasingly fierce, Apple also had to significantly reduce the price of the iPhone 14 series during the 618 period, exchanging price for quantity. Do you think the iPhone 15 series, which will be released in three months, will have a price increase as predicted by analysts?