300000 people listening to Jay Chou's concert on the Treetop blockchain? New players in Cyberspace jointly build a Web3 ecosystem

Among the five cutting-edge fields of future industrial innovation selected by the China Institute of Science and Technology Information Technology and the Shanghai Institute of Science and Technology, blockchain is the closest to the implementation of applications. At the "China Web3 (Third Generation Internet) Solution Conference" held today, a group of applications that have broken through traditional gameplay have successively appeared, and a vibrant cyberspace ecosystem has taken shape.

With the rapid development of blockchain technology, the internet is moving from Web2.0 to Web3.0. With the speed of processing over 3000 transactions per second and confirming transactions in 23 seconds, the "Shanghai Original" world's third-generation public blockchain, Tree Map Blockchain, has gathered over 300 ecological enterprises, served over 2000 brands, distributed over 10 million NFTs (non homogeneous tokens), and radiated more than 20 million users.

Disruptive innovation is likely to change the way the world operates. On this public chain called "Tree Map", the Web3 ecosystem is growing and thriving at an exponential rate, revealing the dawn of future industries.

Ten Thousand People Concert on Public Chain

Last month, Jay Chou's Javier Music and Thin Box App jointly launched the "Fantasy Music Universe", taking the music metaverse to a new level of play.

Purchase a digital key card for 30 yuan to enter the music world of Jay Chou's "Fantasy" album. Different from the traditional way of listening to songs or watching videos, the audience listened to Jay Chou's songs while operating the game characters to explore interaction in the space and look for Jay Chou's official anime image "classmate Zhou".

The most unique feature of the "Fantasy Music Universe" is that it is not built on a large factory platform, but on a tree chart public chain - the difference in "hosting location" is the biggest difference between Web2 and Web3. Yang Guang, Research Director of Shanghai Shutu Blockchain Research Institute, stated that digital music and virtual concerts have not been uncommon in recent years. However, if a digital concert is developed by a certain platform, its digital assets actually belong to the platform. For example, after a game is discontinued, your account is deleted. The digital concert held on the public chain belongs to the buyer himself. That is to say, whether you purchase a digital key card from Thin Box, Youku, or Barley, it leads to the only destination of the "Fantasy Music Universe" - the Tree Map Public Chain.

Our goal is to build a metaverse where millions of people of different formats live together. Currently, the user base of 'Fantasy Music Universe' has reached 300000, "said Zhang Yuanjie.

Randomly "feed" refresh marketing gameplay

If you think that the metaverse is just another term for games, then you are wrong. In the "Fantasy Music Universe," future formats are already embedded in it.

For example, different platform entrances can provide different user avatars and personalized equipment on the site. This time, users who purchase key cards from "Squid" under Youku will receive the red hoodie worn by Jay Chou on the cover of the album "Fantasy". Zhang Yuanjie stated that even in the same digital scene, different platforms can attract consumers through different digital content services.

It is worth mentioning that various unexpected pleasures will randomly fall into the "Fantasy Music Universe" - perhaps a lucky coffee coupon, a Didi taxi coupon, or even tickets to Jay Chou's concert.

This is truly a random 'feeding', "said Zhang Yuanjie. Subsequently, he further explained the logic behind this gameplay, understanding it to truly realize what Web3 will bring to people.

Zhang Yuanjie said that because user data on the blockchain does not belong to a certain platform, but is publicly visible on the blockchain, people can see the activity trajectory of accounts on the chain. Thanks to a groundbreaking agreement in the blockchain field, ERC-6551, which was born in February this year, others can "air drop" digital assets to selected accounts, and of course, accounts can also be blocked. That is to say, when someone feels that the user who purchased "Fantasy Music Universe" is their potential customer, they can place NFTs on these accounts, which can be coupons or other forms of "small prizes".

At present, this emerging technology is spreading exponentially in fields such as membership cards. For marketing companies, bypassing channels and directly targeting target customers will save a significant "price difference". It is reported that since the launch of the "Fantasy Music Universe" in January, it has already "fed" 1 million NFTs.

Accelerating NFT's "Breaking the Circle" in Digital Rights Confirmation Demand

The biggest feature of the Web3 ecosystem is that digital assets can be quickly recognized and owned by individuals. Zhang Yuanjie candidly stated that it is inappropriate to simply understand NFT as a digital collectible, as its original meaning as a non homogeneous token far outweighs that of digital collectibles. In his opinion, NFT can be understood as a piece of white paper that cannot be tampered with once painted. Initially, people printed calligraphy, art, and other works on it for easy collection, which is digital collectibles. With the development of business formats, other functions of NFT are being increasingly discovered, explored, and applied.

Xingnengyuan is an NFT company that produces competitive NFTs for students participating in the Chinese High School Professional Basketball League. With its unique and immutable attributes, this NFT has become a proof of children's certification as "players". In addition, graduation certificates, training certificates, property certificates, etc. can all be permanently saved in the form of NFT. In situations where these certificates need to be presented, the photos may be fake, and NFT eliminates any worries.

More and more young creators are using NFTs to protect their creative rights. For example, applying for a design patent requires a long wait time. What if someone steals it during this time? At this point, you can create a facade NFT with its own timestamp as the original credential.

The fields of biomedicine and industry have also begun to attach importance to NFT. Taking the emerging AI screening compound as an example, how can a company avoid infringing on its own compounds screened through AI? Zhang Yuanjie revealed that a leading AI pharmaceutical company has collaborated with Tree Graph to store the 3D modeling of the compound in NFT as a research and development voucher.

Author: Shen Qiusha

Image: Provided by Shanghai Shutu Blockchain Research Institute

Editor in charge: Ren Quan

*Exclusive manuscript of Wenhui, please indicate the source for reprinting.