Apple official price reduction, iPhone 15 killing crazy, Apple fans: still buy early!

With the arrival of the Double Eleven, major mobile phone manufacturers have seen price reductions for their models, and Apple has also participated in this promotional event for the new iPhone 15 series, which has just been released for a month. At present, the selling prices of iPhone 15 and Plus in the official flagship store of Tmall Apple Store are 5299 yuan and 6299 yuan, respectively, which are 700 yuan cheaper compared to the initial launch.

The purchase prices of iPhone 15Pro and ProMax are 7499 yuan and 9499 yuan respectively, which means they have both been reduced by 500 yuan. The official flagship store of Tmall's Apple Store is the first channel, the official platform of Apple, and in the past, official price reductions were very rare.

So for students who haven't made it to the starting lineup, this month's wait is also beneficial. Of course, the official price reduction may not be as significant as third-party platforms, but each has its own advantages. For example, official support for interest free and seven day no reason (official website is 14 days), while third-party platforms generally only support unopened seven day no reason situations.

It is worth mentioning that this year's official flagship store of Tmall's Apple Store has also added a trade in service for the first time, not limited to Apple, and any brand of model can participate. And there is also a subsidy of up to 1200 yuan, which is another price reduction!

If the recycling price of your old model is higher than that of your new phone, the extra part will also be refunded to you. However, it should be noted that the "old for new" service here is provided by the Tmall platform and is not the official "old for new" service provided by Apple. So if you're not sure, actually recycling on Apple's official website is also a good choice, as Apple's recycling amount has increased significantly this year.

Taking the iPhone 14 ProMax as an example, the device can be discounted up to 6900 yuan through the old for new service on Apple's official website, an increase of 1400 yuan compared to the highest discount amount of the 13 ProMax in the same period last year.

It is more friendly to old models, and the recycling amount is already higher than many third-party recycling channels. And Apple's official trade in policy is also very loose, with small scratches and bumps on the appearance that generally do not affect the recycling price.

In addition, this year's annual renewal discount amount is also a bit higher than previous years, and overall it is similar to exchanging old for new. So the price advantage of annual renewal is no longer there, but there is still a priority purchase channel when the new iPhone is launched.

Finally, it should be noted that only machines and AppleCare+ordered on Apple's official website, AppleStoreApp, and AppleStore retail stores are eligible for annual renewal. Other channels cannot participate in the annual renewal (including the official Tmall AppleStore flagship store).

In short, the friendliness towards trade in users has increased significantly this year. So, do you consider Apple's official recycling when trading in old for new?