Double 11 is over, the first batch of iPhone 15 users cried, and the first batch of Mate60 users laughed

The annual Double 11 event has finally come to an end, and many netizens have acquired many desired products, including smartphones, during this event. As the flagship phones with the highest popularity in the past two months, the iPhone 15 series and Mate60 series both received widespread attention during the Double 11 event, and these two phones had completely different performances in this event. It can be said that the performance of the iPhone 15 series made the first batch of users cry, while the performance of the Mate60 series made the first batch of users laugh.

The first batch of iPhone 15 users cried

In this Double 11 event, many Apple fans were surprised by the unexpected price reduction of the four new models of the iPhone 15 series, with all four models losing more than 1000 yuan in subsidy platforms. However, in Apple's JD store, all four models lost more than 800 yuan. This handheld phone has only been on the market for more than a month, and such a drastic price reduction is difficult to achieve even for Samsung's flagship phone, which is known as the "diving king", The rapid and drastic price reduction of the iPhone 15 series has caused significant losses to the first batch of users.

• The first batch of iPhone15 standard versions were purchased, with an official original price of 5999 yuan. During the recent Double 11 period, Apple's JD store dropped as low as 5198 yuan, with a price reduction of 801 yuan, a 13.3% reduction, far exceeding the previous level.

• The first batch of iPhone15 ProMax purchased, with an official original price of 9999 yuan. During the recent Double 11 period, Apple's JD store dropped as low as 9149 yuan, with a price reduction of 850 yuan or 8.5%, far exceeding the previous level.

• The first batch of users to purchase iPhone 15 ProMax with a price increase, especially those who bought the 256G version with a price increase of about 2000 yuan, is equivalent to a purchase price of 11999 yuan. During the recent Double 11 period, it has dropped to 9149 yuan, with a price decrease of 2850 yuan, a price reduction of 23.7%, resulting in a loss of blood!

Among the price reductions of the four models of the iPhone 15 series, the most surprising one was the significant price reductions of the two Pro models. Some of the first batch of netizens who started buying felt that this phenomenon was "losing a lot and crying bitterly", indicating that the market competitiveness of the iPhone 15 series has declined significantly this year, as the Apple Pro model had a significant price reduction within a month of its launch, which has not happened in recent years.

• The previous year's iPhone 13 Pro series Double 11 remained at its original price+out of stock;

• Last year's iPhone 14Pro series Double 11 was out of stock and had a price increase;

• The current iPhone 15Pro series has seen a significant price drop.

Objectively speaking, after more than a month of the launch of the entire series of iPhone 15 models, there has been a significant price drop, and the product's value retention ability is significantly lower than in the past. This indirectly "stabbed" the first batch of users who acquired it, which will affect users' confidence in the brand. Therefore, the new product's price drops significantly in just over a month, which directly leads to a decline in the first sales heat of the next generation model, which is not good news for Apple.

Objectively speaking, Apple's competitiveness has been significantly declining in the past two years, which is related to excessive "squeezing of toothpaste" and the return of its old rival Huawei to the market.

In order to increase the sales of more profitable Pro models, Apple has further reduced the upgrade efforts of the standard version. At the same time, the four models are relatively weak in terms of appearance and function innovation, and the storage pricing provided far exceeds user expectations. It can be said that Apple's continuous "squeezing toothpaste" operation has put itself in a crisis.

In addition, the strong return of Huawei's Mate60 series, a competitor, has given consumers more choices. This phone has been on the market for more than two months now, and sales are extremely hot. Even during the Double 11 event, it is in short supply. Third party merchants even have to increase the price by about 1000 yuan to buy it. This has made the first batch of users who started the Mate60 series laugh and have to praise the strong preservation ability of this phone, It's completely different from an Apple phone.

It is reported that as of the end of October, the activation volume of the Huawei Mate60Pro single model had exceeded 2 million units. Obviously, the popularity of this phone has further accelerated the price reduction speed of the iPhone 15 series.

The reason why the Huawei Mate60Pro is particularly popular is that this phone not only breaks through external blockades in terms of chips, providing users with excellent network and performance experience, but also achieves a new breakthrough in hardware stacking. The Mate60Pro has over 90% domestically produced components, and also brings black technology innovations such as satellite phone function, ultra reliable basalt architecture, full focus XMAGE imaging, and Hongmeng 4.0, making the product experience unique.

For Apple, rapid price reductions are currently the most effective means to ensure shipment. However, excessive rapid price reductions not only damage reputation, but also have a negative impact on the next generation iPhone. It can be said that the harm outweighs the benefit. However, at this time, Apple's inventory is clearly overstocked and there are not many options left.

The phenomenon of the rapid and significant price drop of the iPhone 15 series not only makes the first batch of users feel regretful, but also has a negative impact on the iPhone's reputation. Faced with Huawei's flagship phone with strong innovation capabilities, if Apple continues to operate and iterate with new phones in this way, a large number of users will inevitably be lost. Will Apple bring epic strengthening to the next generation iPhone as a result? Wait and see.