Rewrite the logic of popular products, vivo submits a "100" score answer sheet

In the era of "micro growth", vivo has created its own turning point with "blue technology".

5000 days is the time point between every technological revolution in the information age.

This is the viewpoint recently proposed by "Internet prophet" Kevin Kelly. The internet, from its first appearance to its widespread adoption, took 5000 days; Mobile socializing, from its first appearance to the fact that everyone has a smartphone, also took 5000 days.

When the third 5000 days kick off, technology is expanding, extending, and even changing. The possibility of the future reignites the smartphone industry. Since the second half of the year, Huawei's return has stirred up a pool of spring water, causing the industry to start a new round of competition. The old order of "one dominant company" in the high-end market has begun to disintegrate, and domestic mobile phones have entered a new window period of "charging high".

Beyond the brand halo, "hard technology" has become a new purchasing logic - the research and development, application, and rise of concepts such as core making heat, folding screens, and ultra fast charging all prove that voting rights belong to those who truly value innovation. At the end of the year, major mobile phone manufacturers launched a wave of flagship products, striving to break the curse of "industry losing innovation".

Vivo, which has been leading the Chinese mobile phone market for two consecutive years, also experienced a major outbreak in November. Not only was it the first to release the self-developed large model "Blue Heart", but also the operating system "Blue River". On November 7th, it released the performance esports flagship iQOO12 series. On the 13th, the highly anticipated "Full Score Flagship of the Year" X100 series debuted in the industry.

When technology undergoes explosive development, Vivo, who has always been known for its robustness, launched a lightning attack. Why choose to publish centrally at this moment? How to gain an advantage by running first? From vivo's post, we can read the answer to a giant's progress in change.

Continuously pushing up, giving a "100" score first

It's time for a big gamble and a rebound.

When the domestic mobile phone shipment volume achieved a month on month growth in the third quarter, the upstream chip computing power was also "exploding", forcing mobile phone manufacturers to carry out a new round of technological upgrades. Currently, the internal winding of chip manufacturing processes has become a thing of the past.In the high-end battlefield, "computing power" is becoming a new technological highland that smartphone chip manufacturers must compete for.

Whether it is the image virtualization function comparable to professional DSLRs or the extremely smooth gaming experience that can be enjoyed by opening the phone, it cannot be separated from the contribution of AI computing power on the flagship phone. And the superior AI performance of "Volume" is a rare game that only top manufacturers can match. Because the improvement of mobile phone performance does not only rely on powerful hardware, but also on the integration of software and hardware. Only when the algorithm and hardware are perfectly matched can the performance of the phone reach its optimal level.

In such an environment, mobile phone manufacturers are no longer solely relying on purchasing chips from suppliers, but are pioneering the industry and actively participating in joint research and development of core components such as chips and imaging modules. Compared to other technological innovations, chip tuning not only requires significant comprehensive investment, but also tests industry experience and depth of cooperation. It needs to be honed over a long period of time. Suppliers and mobile phone companies must constantly adapt to each other in deep cooperation, ultimately achieving joint innovation.

On this difficult and correct path, vivo chose to face the difficulties and rise up. As early as three years ago, Vivo and MediaTek began to jointly explore the concept of "all big core" architecture design, ultimately promoting the launch of the Tianji 9300 flagship platform, which was first launched in the VivoX100 series products on November 13.

Behind the 'Tianji King' is the 'disruptive' innovation of vivo and MediaTek. Traditional smartphone processors mostly adopt a "three cluster" or "four cluster" architecture, which is a combination of large core, medium core, and small core. This design has a lower cost and can balance performance and power consumption, but due to performance differences between different cores, it can also lead to efficiency losses.

The "full core" design of the Tianji 9300 has increased efforts to enhance the flagship mobile phone experience, overturning traditional processor architecture concepts, and can provide stronger computing power and higher efficiency. When dealing with high-load tasks, chips can schedule computing power cores to run at higher frequencies more reasonably, thereby achieving faster computing speed.

In addition to its core design, the Tianji 9300 has a transistor count of 22.7 billion, making it the first mobile SoC in the industry to have the ability to run a 33 billion parameter AI large language model. In addition, the joint tuning between the two parties covers eight major areas, including performance, AI, display, imaging, battery life, security, gaming, and communication, giving the vivo X100 series a comprehensive advantage across multiple fields and achieving comprehensive leadership in all aspects.

Starting from the vivo X80 series, vivo has been collaborating with MediaTek to develop its own chip and flagship platform for communication. To the vivo X100 series, it has accumulated sufficient tacit understanding with MediaTek, and together they have completed an innovation from the ultimate performance of the product to the underlying functionality, fully reflecting vivo's understanding of the demand for mobile phone products, and ultimately jointly refreshing the history of the mobile phone industry.

At the same time, the accumulation of vivo's self-developed chip technology can also enable the Tianji 9300 to exert greater value. Vivo's latest generation 6nm self-developed imaging chip V3 can link with the Tianji 9300 flagship platform through the second-generation FIT dual core collaborative mechanism, bringing stronger computing photography capabilities and supporting 4K movie portrait videos, opening a new era of Android mobile imaging.

In terms of the imaging power that the vivo X series is already good at, the cooperation is also becoming increasingly in-depth. The vivo X100 series continues its strategic cooperation with Zeiss, launching flagship imaging configurations such as a large aperture one inch main camera and a full range periscope telephoto lens. In particular, it has achieved the industry's first ultra telephoto camera certified by Zeiss APO, once again leading mobile imaging technology.By continuously building and promoting the innovation of the "optics devices algorithms" full link imaging system, vivo has not only set a new benchmark in the field of mobile imaging, but also contributed to the deep transformation of the entire industry.

In the era of inventory, there are many ways to break through the smartphone industry, but there is often only one correct solution, which is disruptive innovation based on demand. For the past eleven years, the vivo X series has always upheld the determination to explore and constantly sought breakthroughs outside. Vivo, with its stable and sustained innovation capabilities, has gradually grown into a recognized high-end flagship in the mobile phone market, leading the industry in technological innovation with its products.

Long termism in technology requires a bit more 'blue'

To become a mobile phone brand that travels through cycles, it is not enough to end with a successful single product.

In the period of drastic changes brought about by the second wave of AI, seizing the "tickets" for new trains is the key to the long-term development of the industry. During this period, Kevin Kelly made an interesting judgment that the AI revolution after ChatGPT was in the "BlackBerry moment", which is a technology dividend window of ten years before AI truly changes the world.

This is also a window left for the development of smartphones. As a process of constantly breaking product boundaries, integrating new technologies, and integrating new categories. Initially, mobile phones merged functions such as telephones, personal computers, music players, and more. In the new 5000 day innovation cycle, the turning point of smartphones also lies in the deep changes in positioning.

In the field of artificial intelligence, known as the "Fourth Industrial Revolution", big models are the most core technological breakthrough. The current hot "Hundred Model Battle" is the best portrayal of the competition in the market. IDC China Senior Analyst Guo Tianxiang recently pointed out that the implementation of AI technology on the end side will become the most important innovation and upgrade for the next generation of smartphones.

As a technology product with high popularity and maturity, mobile phones have the potential to become a fusion of computing, communication, display, creative, and AI platforms. With the rapid growth of large models, the demand for mobile terminals urgently needs to be developed. The reason why this field is fiercely contested is who can first implement the terminal application of big models, integrate big model technology into user life, and who can first achieve mental popularization and achieve high viscosity user binding.

With 5 years of pioneering research and development, vivo has already possessed strong large model capabilities. Through the end-to-end deployment of large parameter AI computing power and cloud collaborative services, it fully covers core application scenarios, bringing intelligent application interactions such as Blue Heart Mini V and Blue Heart Qianxun, making a qualitative leap in the handling of complex and personalized intelligent application tasks for mobile terminals. In the future, the deployment of large models is expected to completely change the mobile technology ecosystem and drive a new wave of device swapping.

In the major historical opportunities of the technology innovation industry, vivo not only delivers big model answers. The recently released self-developed "Blue Technology" matrix is a precise bet on the future direction. The "Blue Technology" matrix focuses on four main directions - chips, battery life, AI, and operating systems.

The importance of chips is self-evident. As the "brain" of smartphones, they have always been the jewel in the crown of the technology industry. From conceptualizing to successfully building a chip, it often requires investments of over ten billion yuan. The research and development of chip technology not only leads to the emergence of new product lines, but also signifies the breakthrough of core technologies and the establishment of industrial competitiveness.

The "Blue Crystal Chip Technology Stack" launched by vivo has achieved integrated software and hardware design through in-depth research on underlying chip technology, industrial chain collaborative research and development, and software and hardware joint tuning, providing a more powerful performance experience.

Mobile phone range has always been a pain point for consumers and a technology direction that many manufacturers have been dedicated to researching and developing for many years. Vivo has chosen a solution approach that combines software and hardware, from optimizing new technology batteries and device hardware to software optimization, to develop a blue ocean endurance system. By developing new battery energy storage technology and optimizing the underlying operating system, it achieves advanced functions such as reducing power consumption, extending endurance, and quickly recharging.

The new energy supply system created by vivo - "Blue Ocean Battery" - achieves a balance between battery energy density and fast charging, overcomes industry challenges for many years, and brings users a more durable and stable device usage experience.

By optimizing the underlying system, the vivo X100 series also brings lower power consumption. On the one hand, mobile terminals can utilize the system's heterogeneous computing capabilities to call suitable computing units to share the main CPU computing pressure and achieve power consumption reduction. On the other hand, by rewriting the Android kernel, the system and third-party application backend can be lightly loaded, blocking irrelevant sneak calculations in the backend, and achieving "no need, no power outage".

Facing the AI era, vivo has independently developed the next generation intelligent operating system "Blue River Operating System". This system is written in the Rust language and has a new paradigm for application development, a virtual graphics card framework, and a super collaborative mechanism. Vivo officially announced that the vivo Watch 3 will be the first product to be equipped with the Blue River operating system and will provide new smartwatch interaction capabilities.

For mobile phone manufacturers in the stock era, relying solely on traditional hardware and feature upgrades is no longer able to truly drive demand. Only by actively studying the development trend of AI technology and deeply integrating it into products can we occupy a favorable position.

Change and advance with the trend.Vivo has taken the lead in implementing a matrix based technology strategy deployment, demonstrating its firm belief and innovative spirit towards the future. It is also the underlying logic for it to better meet user needs and meet new challenges and opportunities brought by the AI era.

Still water flows deep, and ten years of "seed cause" have created turning points

In the extremely introverted mobile phone market, vivo is a rare enterprise that does not care much about "results". Within the company, the terms KPI assessment are rarely heard. Instead, it is the pursuit of cause. Because 'cause' determines' result ', if' cause 'is not done well,' result 'cannot be obtained. On the contrary, if you bury yourself in the seeds for a long time, the results will come naturally.

Starting from the end and persistently cultivating internal skills, vivo ultimately forms a complete cause by cause "closed-loop", user oriented, design driven, learning driven, and team based, ultimately achieving the creation of great products for users.

Still water flows deep, above the water, Vivo's efforts have shown the industry every generation of the VivoX series products for over a decade. In the wave of domestic flagship new products, the vivo X100 series is particularly prominent. This product breaks the homogenization cycle of competing hardware, focusing on self-developed technology and exclusive advantages. It is not only one of the best flagship of the year, but also a symbol of domestic high-end.

Under the iceberg, it is the source of innovation and breakthrough. Over the past 11 years, vivo has continuously accumulated and invested heavily in underlying hard core technology, ultimately converging into a technology brand - "Blue Technology" to meet the industry.Blue Technology "moves from behind the scenes to the front stage, showcasing Vivo's strategic direction of conducting technology pre research towards the future, breaking through industry insiders, and achieving comprehensive product success by opening up new technology tracks.

In the era of micro growth, the intensity of market competition only increases but does not decrease. Amidst the rapids, vivo ran out of its own innovative track. Being buried in the cause and quietly doing big things has always been the unique temperament of this company. Its business philosophy of attempting to cross cycles and develop with high quality has won the trust and respect of users, employees, partners, shareholders, and society.

The victory of vivo is essentially the victory of the values of "burying oneself in the seed". This is also in line with vivo's belief and actions in rejecting short-term benefits and blindly expanding, and firmly believing in the value of long-term ism. This temperament also resonates most with Chinese consumers. The still water flows deep, and the industry market value demonstrated by vivo is the turning point that creates a driving force for domestic mobile phones to move forward, writing the progress of Chinese style innovation.