Sony Xperia 1 IV Price Drops to 3799 Yuan, But to Limited Effect

The Sony Xperia 1 IV smartphone is now available on the JD.com flagship store for 3799 yuan, and comes with a six-period interest-free installment option

The Sony Xperia 1 IV smartphone is now available on the JD.com flagship store for 3799 yuan, and comes with a six-period interest-free installment option. However, industry insiders are cautious about the phone's performance in the fiercely competitive smartphone market.

Excellent Display, Mediocre Configuration

The Sony Xperia 1 IV was released in May 2022, with a starting price of 8499 yuan. Its configuration is similar to other Android flagships of the same period, with the only being its 6.5-inch 4K resolution AMOLED display, with an atypical 21:9 screen ratio.

Strengths of a Specialist

Sony has always been a specialist in the smartphone field, excelling in certain areas while performing poorly in others. For example, the Xperia 1 IV has an excellent 4K resolution screen, but its other configurations are mediocre, even lagging behind other Android flagship models on the market.

Deficiencies in Software Ecosystem, Pricing Strategy, and Battery Life

More importantly, Sony smartphones have been criticized for their software ecosystem, camera algorithms, battery life, and pricing strategies. Although Sony phones have certain advantages in professional photography and video recording due to the company's deep accumulation in the camera field, these advantages have not been effectively transformed into increased market share in a market that increasingly values cost performance and comprehensive experience.

Failure to Leverage Advantages in Imaging Field

Sony has a significant advantage in the imaging field, with its cameras and sensors among the best in the industry. In addition, Sony has also demonstrated unique advantages in multiple fields such as gaming and display technology. However, despite this, the phones it produces have never been well received by the market.

Lack of Competitiveness Compared to Similarly Priced Models

In terms of imaging, the Xperia series is not as good as other Android flagships in the same period, whether in terms of hardware or algorithm tuning. The Xperia series is not considered to have an advantage. In terms of the system, Sony's mobile phones have almost no localized functions. Due to various shortcomings, Sony mobile phones have always had poor sales.

Limited Effect of Price Reduction

Industry insiders believe that the price reduction of the Sony Xperia 1 IV will have a limited effect. Not to mention that the Snapdragon 8 Gen 1 chip is already outdated in 2024, in the Chinese 4000 yuan price range mobile phone market, any one can beat the Sony Xperia 1 IV, and it is not even inferior to the Sony Xperia 1 V.

Outdated Strategy, Failure to Meet User Needs

Ultimately, Sony still adopts its old strategy in the current smartphone market. Compared with the increasingly fierce competition in the mobile phone market, Sony's mobile phone strategy seems relatively weak. More importantly, Sony seems to have never truly understood Chinese users' needs for smartphones. Coupled with its insistence on a high-priced strategy, in the 8000 yuan price segment mobile phone market, it is difficult to find a sufficient reason to choose Sony, perhaps only loyal Sony fans are willing to pay for its products.

The price reduction of the Sony Xperia 1 IV will not change its in the smartphone market. Lacking competitive configuration, a limited software ecosystem, and a high, the Sony Xperia 1 IV will find it difficult to stand out in the fierce competition. Sony needs to re-examine its smartphone strategy and cater to the changing market demands in order to regain consumer favor.