vivo Achieves Outstanding Performance in 618 Shopping Festival, Sales Increase by 48% Year-on-Year

vivo Achieves Outstanding Performance in 618 Shopping Festival, Sales Increase by 48% Year-on-Yearvivo recently released its 618 final report, announcing a remarkable 48% year-on-year increase in online sales across all platforms during this year's 618 shopping festival. Furthermore, sales across all categories on the official vivo online store doubled compared to the same period last year

vivo Achieves Outstanding Performance in 618 Shopping Festival, Sales Increase by 48% Year-on-Year

vivo recently released its 618 final report, announcing a remarkable 48% year-on-year increase in online sales across all platforms during this year's 618 shopping festival. Furthermore, sales across all categories on the official vivo online store doubled compared to the same period last year. These results demonstrate vivo's strong position in the Chinese smartphone market and reflect consumers' recognition and appreciation for vivo products.

vivo X Fold3 Foldable Phone Emerges as a Top Seller, Leading the Market

As one of the top-selling products in this year's 618 festival, the vivo X Fold3 foldable phone secured the top spot on both JD.com and Tmall's foldable phone sales rankings. This achievement not only highlights vivo's leading edge in foldable screen technology but also showcases the formidable market competitiveness of the vivo X Fold3.

vivo X100 Series Sales Surge by 165% Year-on-Year, vivo S19 Standard Edition Breaks Sales Records

The vivo X100 series phones also delivered an exceptional performance during the 618 festival, with sales increasing by 165% year-on-year, a testament to consumer appreciation for the series. The vivo S19 standard edition achieved an unprecedented sales record for its first sale period, demonstrating its strong market appeal.

iQOO Brand Continues Strong Momentum, Multiple Models Dominate Segment Markets

The iQOO brand also achieved impressive results during the 618 festival. The iQOO 12 secured the top 2 spots in terms of sales and revenue in the 3000-3999 yuan price segment on Tmall. The iQOO Neo9 ranked third in sales in the 2000-2999 yuan price segment on JD.com, while the iQOO Z9 Turbo claimed the top spot in both sales and revenue in the 1500-1999 yuan price segment on Pinduoduo. These results demonstrate the iQOO brand's strong competitiveness in various segment markets and its favorable reputation among young consumers.

vivo Smart Terminal Sales Increase by 187% Year-on-Year, O2O Smartphone Sales Double

The report indicates that during this year's 618 festival, vivo smart terminal sales (including vivo and iQOO tablets, phones, and TWS earphones) increased by 187% compared to the same period last year. Meanwhile, vivo's O2O smartphone sales doubled compared to the same period last year. These achievements demonstrate vivo's significant progress in expanding its product line and channels, gaining recognition from consumers.

vivo's outstanding performance in the 618 shopping festival is a testament to its significant advancements in product innovation, marketing strategies, and channel expansion. It is anticipated that vivo will continue to deliver high-quality products and services to consumers, maintaining its leadership position in the smartphone market.