Honor Foldable Phones: Leading the Foldable Market to New Heights

Honor Foldable Phones: Leading the Foldable Market to New HeightsHonor achieved remarkable success during the 618 sales event, with significant sales growth for its foldable phone family. The Honor Magic V Flip, in particular, clinched the title of champion in the small foldable category, showcasing Honor's strong capabilities and market competitiveness in the foldable phone arena

Honor Foldable Phones: Leading the Foldable Market to New Heights

Honor achieved remarkable success during the 618 sales event, with significant sales growth for its foldable phone family. The Honor Magic V Flip, in particular, clinched the title of champion in the small foldable category, showcasing Honor's strong capabilities and market competitiveness in the foldable phone arena.

Honor's Foldable Phone Family Flourishes, Sales Surge

In early June, Honor announced its 618 opening sales report, revealing a substantial 269% year-on-year increase in sales for its foldable phone family, demonstrating a powerful market momentum. Subsequently, Honor launched a promotional campaign offering "up to 2000 yuan in discounts across the board," further promoting the widespread adoption of foldable phones.

With the 618 sales event concluding, Honor officially released its sales results: Honor foldable phone sales rose by 179%, the Honor Magic V Flip claimed the champion title in the small foldable category, and the Honor 200 series secured the top spot for new product sales. These achievements clearly demonstrate the strong market competitiveness of Honor foldable screen products and reflect the recognition and affection consumers have for Honor's foldable phone offerings.

Honor Focuses on Foldables, Aiming to Become the "Strongest Foldable Brand"

Since 2023, Honor has set its sights on becoming the "strongest foldable brand" and has consistently increased its investment in the foldable phone sector. Currently, Honor and Huawei are the only two domestic manufacturers to master three cutting-edge foldable technologies: vertical folding, inward horizontal folding, and outward horizontal folding. They have completed the technical reserve for foldable phones in all formats.

The launch of the Honor Magic V Flip has solidified Honor's position as the sole manufacturer with a full range of foldable phone formats available, underscoring its leading edge in exploring and applying foldable screen technology.

Innovation in Honor's Foldable Phone Technology Drives Industry Development

Honor has been relentless in pushing the boundaries of foldable phone technology, accumulating a wealth of technical prowess. Its innovative achievements include:

• Butterfly Hinge: This breakthrough hinge design delivers a thinner, more reliable folding experience.

• Luban Titanium Hinge: The use of high-strength titanium alloy material enhances the hinge's durability for lasting performance.

• Aerospace-Grade Magnesium Alloy Lightweight Material: This lightweight yet robust magnesium alloy material minimizes the phone's weight, promoting portability.

• Self-Developed Shield Steel Material: Employing high-strength steel for enhanced strength and durability of the phone body.

• Titanium Alloy 3D Printing Technology: This advanced 3D printing technology enables more precise structural design and a thinner phone body.

• Qinghai Lake Battery: This high-performance battery delivers longer-lasting endurance.

These technological breakthroughs not only address the challenges of thinness and reliability in foldable phones but also break new ground in areas like extra-large external screens, Oasis eye protection screens, DSLR-level portrait cameras, and platform-level AI intelligent interactions, offering consumers an unparalleled foldable phone experience.

Rising Market Share of Honor Foldable Phones, a Promising Future

According to market research firm Techinsights, in the first quarter of 2024, Honor foldable phones ranked third in global and Western European market share, and secured second place in the Chinese market.

Honor's multi-dimensional innovation in areas like thinness and reliability, battery life, communication experience, healthy display, and intelligent features are crucial to its market success.

The Honor Magic V Flip's first-place pre-sale performance in the small foldable category is just the beginning of the Honor foldable phone family's explosive growth. With the official launch of the Magic V Flip, Honor will lead the foldable phone market to new heights, bringing even more surprises to consumers.