Xiaomis Strong Rise in the Japanese Market: Q2 Shipments Surge 359% Year-on-Year
Xiaomis Strong Rise in the Japanese Market: Q2 Shipments Surge 359% Year-on-YearAccording to the latest data from Canalys, Xiaomi witnessed a remarkable 359% year-on-year surge in shipments in the Japanese market during the second quarter of 2024, securing a 6% market share. This impressive performance has propelled Xiaomi to prominence within the fiercely competitive Japanese smartphone market
Xiaomis Strong Rise in the Japanese Market: Q2 Shipments Surge 359% Year-on-Year
According to the latest data from Canalys, Xiaomi witnessed a remarkable 359% year-on-year surge in shipments in the Japanese market during the second quarter of 2024, securing a 6% market share. This impressive performance has propelled Xiaomi to prominence within the fiercely competitive Japanese smartphone market.
Data reveals that Apple remains the undisputed leader in the Japanese market with a dominant 56% market share, although its shipments declined by 4% year-on-year. Google's Pixel phones showcased a strong performance, achieving a 37% year-on-year increase in shipments and securing a 12% market share. Conversely, Sharp and Samsung experienced year-on-year declines in shipments by 27% and 39% respectively, each holding a 5% market share.
Xiaomi's robust performance in the Japanese market can be attributed to its continuous product innovation and highly competitive pricing strategy. Xiaomi smartphones are renowned for their exceptional value for money, attracting a large number of Japanese users. Furthermore, Xiaomi has actively expanded its offline channels, establishing a comprehensive sales network in the Japanese market to provide users with more convenient services.
Lu Weibing, President of Xiaomi Group, commented that breaking through in the Japanese market remains a challenging feat. However, Xiaomi will continue to strive to deliver even better products and services to Japanese users. The company is confident that Xiaomi will achieve even greater success in the Japanese market in the future.
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