Vivo's China Sales VP, Li Jingwen, Departs, Successor Undetermined
Vivo's China Sales VP, Li Jingwen, Departs, Successor UndeterminedIndustry sources report that Li Jingwen, the Vice President of Market Sales for Vivo's China region, has quietly left the company. His successor remains unknown
Vivo's China Sales VP, Li Jingwen, Departs, Successor Undetermined
Industry sources report that Li Jingwen, the Vice President of Market Sales for Vivo's China region, has quietly left the company. His successor remains unknown. While the reason for his departure is understood to be personal, specific details have not been made public.
Li Jingwen joined Vivo in 2014 through campus recruitment. During his tenure, he spearheaded several critical market strategies, driving significant growth for the China region, making him a key figure in the company's development. Public records show his last public appearance was on November 17, 2023, over eight months ago.
Li Jingwen's departure is undoubtedly a significant change for Vivo, particularly in the context of the fiercely competitive Chinese smartphone market. While the impact of his absence on Vivo's market strategy and future development is yet to be seen, it has inevitably sparked industry attention and speculation.
It is notable that despite Li Jingwen's departure, Vivo's market performance remains strong. The latest authoritative data shows that Vivo (including iQOO) secured the top spot in the Chinese smartphone market in Q2 2024 with 11.95 million activations, achieving a 17.93% market share and a 7.17% YoY growth.
Xiaomi, Apple, and OPPO follow closely, each exceeding 10 million activations. Xiaomi saw a near 20% growth, while OPPO experienced a decline of over 18%. Both Huawei and Honor reached activations around 9.9 million, with Huawei showcasing a significant 42.543% surge, surpassing other brands.
Vivo's continued dominance in the fiercely competitive Chinese smartphone market is attributed to its advantages in products, marketing, and channels. How Vivo navigates Li Jingwen's departure and maintains its competitive edge in the market is worth watching closely.
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