News Flash: Recovery Trend of Chinese Smartphone Market in the 2024 Q2: Market Share Analysis of Huawei, Xiaomi, Vivo, and OPPO

News Flash: Recovery Trend of Chinese Smartphone Market in the 2024 Q2: Market Share Analysis of Huawei, Xiaomi, Vivo, and OPPOWith the release of the Daily Interaction Big Data Report recently, we have delved into the signs of recovery in the Chinese mainland smart phone market, particularly noteworthy is the leading positions of brands such as Huawei and Xiaomi in terms of market share and the love for young consumers.According to the latest report, in the second quarter of 2024, the Chinese mainland smartphone market shows obvious signs of recovery

News Flash: Recovery Trend of Chinese Smartphone Market in the 2024 Q2: Market Share Analysis of Huawei, Xiaomi, Vivo, and OPPO

With the release of the Daily Interaction Big Data Report recently, we have delved into the signs of recovery in the Chinese mainland smart phone market, particularly noteworthy is the leading positions of brands such as Huawei and Xiaomi in terms of market share and the love for young consumers.

According to the latest report, in the second quarter of 2024, the Chinese mainland smartphone market shows obvious signs of recovery. Especially under the continuous leadership of Huawei, the share of first-tier and new-tier cities continues to maintain a leading position. Among young consumers, Xiaomi has achieved significant growth.

Specific data shows that Xiaomi's market share among the age group of 18-24 years old reached 21.19%, up 2.96% over the previous quarter. Users in this age group tend to choose mobile phone brands with relative dispersion, but Xiaomi's leading advantage is still obvious. At the same time, vivo and OPPO have become the most popular brands among their respective target consumer groups. Among them, vivo achieved a slight increase in market share among the age group of 25-34 years old, while OPPO is particularly significant in the market share of secondary cities and below.

In addition, the report also points out that with the launch of new technologies such as foldable screens and AI-powered models, the market share of brands such as Samsung and Mijia has also shown an upward trend, indicating that emerging technologies and brands have also gained recognition from the market with the increasing diversity of consumer demand for smartphones.

Overall, the recovery trend of Chinese smart phone market indicates that major brands are actively dealing with market changes and launching new products and services that meet consumer demands. Meanwhile, with the continuous progress of technology and market expansion, the future development prospects of the market still hold great hope.

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