vivo Takes the Crown Again in China: Market Share Lead is Clear, Apple Remains Low

vivo Takes the Crown Again in China: Market Share Lead is Clear, Apple Remains Lowvivo has been unstoppable in the Chinese market this year, and recent market data further confirms the brand's strong performance. According to industry insider "Wisdom Chip Guide", vivo secured the top spot in the W32 domestic activation ranking (week of Aug

vivo Takes the Crown Again in China: Market Share Lead is Clear, Apple Remains Low

vivo has been unstoppable in the Chinese market this year, and recent market data further confirms the brand's strong performance. According to industry insider "Wisdom Chip Guide", vivo secured the top spot in the W32 domestic activation ranking (week of Aug. 05 - Aug. 11) with a market share of 18.97%, outperforming Huawei's SEA series by 1.82%.

The data shows vivo's brand share is 13.89%, and iQOO's share is 5.08%. Huawei's SEA series ranks second with a share of 18.15%, with Huawei brand accounting for 15.57% and Huawei Smart Selection holding 2.58%. Xiaomi comes in third with a 15.91% share, followed closely by Honor with 15.66%. OPPO holds the fifth spot with a 15.30% share, with the OPPO brand accounting for 12.40%, OnePlus for 1.43%, and realme for 1.47%. Apple is at the bottom with an 11.92% share, marking several consecutive weeks at the end of the ranking.

It's worth noting that the ranking above is not conventional because Huawei includes its Smart Selection phones, and OPPO includes realme phones. If we consider a standard ranking, it would be: vivo, Xiaomi, Honor, Huawei, OPPO, Apple.

Regardless of the ranking method, vivo firmly holds the top spot with the most significant lead. This year, vivo has achieved weekly championship multiple times in the domestic market, and was the top performer in the first half of the year. Starting the second half strong, vivo achieved first place in July, and is anticipated to maintain strong momentum in August. This demonstrates vivo's deep understanding of domestic consumer needs and its successful translation of this understanding into a market advantage.

In stark contrast to vivo's strong performance, Apple continues to struggle. As the iPhone 16 series hasn't officially launched, Apple is expected to refrain from any major market moves for now, a common strategy for the company. Therefore, Apple's market performance hasn't seen significant changes. Whether the iPhone 16 series can make a splash this year will be crucial for Apple in turning the tide.

In conclusion, vivo demonstrates strong competitiveness and continuous growth in the Chinese market, while Apple is in a wait-and-see mode, awaiting the market performance of the iPhone 16 series to determine future direction. The changing market landscape will depend on each company's strategic deployment and product competitiveness.