Apple Phones Dominate Sales Charts: Can Domestic Brands Reclaim the Market?

Apple Phones Dominate Sales Charts: Can Domestic Brands Reclaim the Market?While we are now in the 5G era, not all phones on sale are 5G phones, and not all users are using 5G phones. Do you understand this logic? What's even more interesting is that Apple, the last to launch a 5G phone, currently boasts the highest 5G phone sales

Apple Phones Dominate Sales Charts: Can Domestic Brands Reclaim the Market?

While we are now in the 5G era, not all phones on sale are 5G phones, and not all users are using 5G phones. Do you understand this logic? What's even more interesting is that Apple, the last to launch a 5G phone, currently boasts the highest 5G phone sales. Don't believe me? Look at the big data from "Daily Interaction." This data analyzes domestic 5G phones in 2024 and reveals that Apple has the highest share of popular 5G phones in the second quarter of 2024. The top ten spots on the Top 20 list are all iPhones, with the remaining eight spots occupied by domestic brands like Huawei, Honor, Vivo, and Xiaomi. Please note: This data represents activation volume, not the sales of 5G phones in the second quarter.

See? The iPhone 13 currently holds the highest domestic 5G phone market share, accounting for 5.22% of the market. It seems domestic consumers still favor Apple. There's a reason for this situation, as Huawei hasn't released a 5G phone for three years, giving Apple a window of opportunity. The report specifically points out that the iPhone 13 has topped the charts for six consecutive quarters, a testament to its high sales volume in China. No wonder, facing declining sales in China, Cook stated that the iPhone 15 Pro series is the most popular in terms of single-model sales. In fact, Apple remains unmatched when it comes to single-model sales. It's just that Apple's sales have been declining lately, while domestic phones have relied on a strategy of flooding the market with numerous models. Combined, they barely surpass Apple in China. Therefore, we shouldn't get too complacent seeing Apple fall out of the top five in the second quarter, as their sales could surge overnight if they engage in a price war. Please analyze this based on their performance during the 618 shopping festival.

Of course, past achievements are history. Apple's focus is now on the iPhone 16 series, while our domestic brands are preparing a slew of phones to compete with it. Let's see how things turn out this year. Hopefully, domestic brands can snatch users from Apple in China and make our phones the nation's favorites.

Behind Apple's Dominance in Phone Sales

Apple phones have consistently held a high market share in China, which can be attributed to the brand's strong appeal, the exceptional quality of its products, and its relatively stable system experience. The iPhone 13, in particular, has captivated numerous users with its excellent camera capabilities, smooth system experience, and stable performance during Huawei's absence. It has become the most popular single-model phone in China.

However, Apple isn't without challenges in the Chinese market. In recent years, domestic phone brands have made continuous technological breakthroughs, significantly improving product quality and user experience while offering a significant advantage in terms of value for money. As domestic users increasingly identify with national brands, domestic phone brands are actively vying for market share.

Challenges Faced by Domestic Phone Brands

Although domestic phone brands have made significant progress in recent years, they still face some challenges in competing with Apple.

• Limited Brand Influence: Despite some breakthroughs in the international market, domestic phone brands still lag far behind Apple in terms of brand influence.

• Insufficient Technological Innovation: Compared to Apple's technological leadership in areas like chips and imaging, domestic phone brands still need to strengthen their technological innovation capabilities.

• Incomplete Ecosystem: Apple boasts a complete ecosystem that seamlessly integrates phones, tablets, computers, headphones, watches, and more. Domestic phone brands have a long way to go in building their ecosystems.

• Price War Strategy: Domestic phone brands often engage in price wars to grab market share. While this may boost short-term sales, it can damage brand image and cut into profit margins, hindering long-term growth.

How Domestic Phone Brands Can Break Through

Domestic phone brands need to focus on the following aspects to stand out in the competition:

• Strengthen Brand Building: Enhance brand image and create unique brand value to gain user recognition of the brand's worth and strength.

• Increase R&D Investment: Break through core technologies and achieve leadership in areas like chips, imaging, and systems.

• Build a Comprehensive Ecosystem: Create a cross-device, cross-platform ecosystem that offers users a more convenient and richer experience.

• Improve Product Quality: Prioritize user experience and create high-quality, high-performance products that meet user needs.

• Avoid Excessive Competition: Avoid getting bogged down in price wars, focus on product innovation and brand building, and pursue differentiated development.

Conclusion

Domestic phone brands face strong competition from Apple, but they also possess immense potential for growth. By consistently innovating, improving product quality, and building strong brands, domestic phone brands can achieve greater breakthroughs in the Chinese market and ultimately become the nation's favorite products.