EpicGamesStore Lands on Android and iOS, Challenging the Mobile Gaming Landscape

EpicGamesStore Lands on Android and iOS, Challenging the Mobile Gaming LandscapeAugust 18, 2023, [City, State] - EpicGamesStore has officially landed on Android (globally) and iOS (EU only), bringing a new gaming experience to smartphone users. This move marks a significant step for EpicGames in the mobile gaming market

EpicGamesStore Lands on Android and iOS, Challenging the Mobile Gaming Landscape

August 18, 2023, [City, State] - EpicGamesStore has officially landed on Android (globally) and iOS (EU only), bringing a new gaming experience to smartphone users. This move marks a significant step for EpicGames in the mobile gaming market.

Initially, EpicGamesStore features a selection of popular games including FallGuys, Fortnite, and RocketLeagueSideswipe, with a promise to continuously expand its platform with high-quality apps and games from developers worldwide. Notably, FallGuys and Fortnite both offer full functionality, including cross-platform progress synchronization, allowing players to seamlessly switch devices and enjoy a consistent gaming experience. The launch coincides with the exciting launch of Fortnite: Battle Royale's Chapter 5 Season 4 "Absolute Doom," bringing more challenges and fun for players.

EpicGames has also announced that its popular games will swiftly expand to multiple alternative app stores on Android, including OneStore, further broadening its game distribution channels.

For a long time, Apple and Google have charged developers a hefty 30% commission on app downloads, in-app purchases, and strictly restricted developers from directing users to complete transactions outside their platforms. However, this landscape is gradually shifting with market competition and changing regulations.

EpicGames, in particular, after years of legal battles with the GooglePlay Store, successfully won an antitrust lawsuit in September 2023, prompting Google to relax its policies and allow developers to direct users to their own websites for in-app purchases. Meanwhile, the Digital Markets Act (DMA) passed by the European Union provides strong legal support for this transformation, mandating Apple to open the use of third-party app stores on iOS and iPadOS, offering users and developers more choices.

Within this context, EpicGamesStore, with its 12% commission fee, has emerged as an attractive platform for developers. This move not only significantly reduces developers' cost burden but also has the potential to trigger a chain reaction in the industry, pushing giants like Apple and Google to re-evaluate and adjust their commission policies to address the increasingly fierce market competition.

EpicGames' CEO is confident that this move will push the entire mobile gaming industry towards a fairer and more open direction.