Samsung S25 Ultra and S24 FE on the Horizon: Can They Revive the Brand?

Samsung S25 Ultra and S24 FE on the Horizon: Can They Revive the Brand?Samsung's presence in the domestic smartphone market has been lukewarm. While its brand influence is higher than some domestic manufacturers' sub-series, its sales growth has not been particularly significant

Samsung S25 Ultra and S24 FE on the Horizon: Can They Revive the Brand?

Samsung's presence in the domestic smartphone market has been lukewarm. While its brand influence is higher than some domestic manufacturers' sub-series, its sales growth has not been particularly significant. With the rise of domestic smartphone brands, Samsung's development pressure has gradually increased, and even now, it has not found a way to reverse its decline.

However, Samsung has not given up. They have recently begun to ramp up their efforts, and two new phones the Samsung S24 FE and Samsung S25 Ultra are confirmed to be released, with many details already leaked. For those expecting new Samsung phones, the wait is about to be over.

First, lets focus on the Samsung S25 Ultra. As Samsung's annual "Ultra" flagship, the S25 Ultra leaves little room for improvement in terms of specifications, and its design is incredibly robust. Reports suggest that the Samsung Galaxy S25 Ultra will have a precise screen size of 6.86 inches, putting it in the large-screen category. Its horizontal screen ratio reaches 94.1%, an improvement over the previous generation S24 Ultra's 91.5%, meaning a wider screen and a slimmer design. Combined with Samsung's exclusive screen materials and attention to detail, the phone will no longer feel uncomfortable to hold, with rounder edges that make it easier to hold for extended periods.

The suspense about specifications is also minimal. In terms of core performance, it's expected to be equipped with the Qualcomm Snapdragon 8 Gen4 processor based on TSMC's 3-nanometer process, while the overseas version may use Samsung's self-developed SoC chip. The battery capacity will also be upgraded, with a built-in large-capacity battery of 5500~5600mAh, supporting 45W wired fast charging technology.

The imaging capabilities are also nothing to scoff at. There are reports of a quad-camera design, including a 200-megapixel main camera, a 50-megapixel ultra-wide-angle lens, a 50-megapixel/64-megapixel super-periscope telephoto lens, and a depth sensor. Additionally, the system will come with OneUI 7.1 operating system based on Android 15, integrated with Google Gemini Nano and Samsung's own Gauss Language Model.

It's clear that the Samsung S25 Ultra's specifications will not be lacking. However, the new phone is currently only a tentative name; there have been rumors that the name might change. For instance, Samsung might adjust the names of the Galaxy S25 series products, with the Plus version being called "Galaxy S25 Pro" and the Ultra version being called "Galaxy S25 Note."

Regardless of the final name, it will be crucial for the new phone to offer significant changes in its configuration and specifications to genuinely capture user attention. For consumers with a higher budget and a preference for Samsung phones, the Samsung S25 Ultra should easily meet their needs.

In addition to the Samsung S25 Ultra, the Samsung S24 FE is also on its way. You know, the previous FE versions were really attractive, but their development pace has slowed down in recent years, and their competitive value has gradually diminished. According to industry sources, the Samsung S24 FE will be released in October, and the specifications of the new phone have become quite clear.

For example, the core configuration will be equipped with the Exynos 2400E chip, which is capable of handling everyday use and running mainstream games without much pressure. It also has a built-in battery capacity of 4564mAh, making it possible to go a day without charging. However, such specifications are not particularly impressive in the domestic flagship market, which explains why its competitive value has declined.

Additionally, the Samsung S24 FE will be equipped with a 6.7-inch 120Hz display on the front, with a peak brightness of 1900 nits and a flat screen design. It will come in a variety of colors, including blue, black, graphite, green, and yellow, catering to the personalized needs of different users. It will also be pre-installed with various Galaxy AI features, such as "Select and Search", "PortraitStudio", "GenerativeEdit", "SketchtoImage," and "LiveTranslate," enhancing user experience and convenience.

So, it all comes down to the product's pricing. If the pricing is reasonable, it will naturally tempt consumers to make a purchase.

In conclusion, Samsung phones nowadays lack a certain "wow" factor. If they want to make a comeback in the market, they need to offer more substantial improvements.

So, what are your expectations for the new phones? Feel free to share your thoughts in the comments below.