Huawei poised for a comeback: Leading foldable phones, new devices on the horizon, activation rates soar, brand appeal remains strong

Huawei poised for a comeback: Leading foldable phones, new devices on the horizon, activation rates soar, brand appeal remains strongHuawei's journey in recent years has been a roller coaster ride, from its peak to facing restrictions and now breaking through again. They have consistently maintained their commitment to independent research and development, and they are challenging the market with diverse products

Huawei poised for a comeback: Leading foldable phones, new devices on the horizon, activation rates soar, brand appeal remains strong

Huawei's journey in recent years has been a roller coaster ride, from its peak to facing restrictions and now breaking through again. They have consistently maintained their commitment to independent research and development, and they are challenging the market with diverse products. Lately, Huawei has received four exciting pieces of news, further showcasing its formidable competitive strength and brand influence.

Leading in foldable screen technology: Market share continues to expand

According to the latest research data from CINNOResearch, the sales of foldable screen phones in the Chinese market continue to grow. Huawei, leveraging its potent technical capabilities and product advantages, continues to spearhead the market. In the second quarter of 2024, the Chinese market sold 2.62 million foldable screen phones, a year-on-year increase of 125% and a month-on-month increase of 11%. This marks the fourth consecutive quarter with a triple-digit year-on-year growth rate. In terms of market share, Huawei holds the top position with 35.2%, followed closely by vivo and OPPO with 31.2% and 11.1% respectively.

It's worth noting that Huawei is poised to launch its triple-folding screen phone, anticipated to unveil next month, which is expected to further enhance its market share in the foldable screen segment.

New devices ready for launch: Huawei Mate70 series imminent

Leaked information about the upcoming Huawei Mate70 series has been gradually surfacing. Reports suggest that the design and dimensions of this series will largely align with its predecessor. The production of tempered glass and phone cases has commenced, indicating that the official launch of these devices is not far off.

The Huawei Mate70 series will be equipped with the complete HarmonyOS NEXT operating system, standard 3D TOF technology, and the Kirin 9100 processor, signifying notable improvements in performance and functionality. As the release date draws closer, more leaks and details surrounding this new series are expected to emerge.

Domestic market activation rate climbs: Pura70 series plays a crucial role

Huawei phones are witnessing a continuous rise in activation rates within the Chinese market. The latest weekly data has exceeded 15%, nearing 16%, marking a significant increase compared to the same period last year. This trend is directly tied to the launch of the Pura70 series in the spring, as this series initially observed activation volume share exceeding 20%.

In preparation for the back-to-school season and the launch of new devices, Huawei's Mate60 series and Pura70 series have implemented price reductions, serving as a key driver for the substantial growth in activation rates. With the subsequent release of the Huawei Nova13 series and Huawei Mate70 series, activation rates are anticipated to experience even more dramatic increases.

Refurbished devices go on sale: Offering a more cost-effective option

Huawei officially announced the launch of refurbished versions of its Mate50E and Nova11 Pro, both featuring original accessories and backed by a one-year Huawei official warranty. These refurbished models are priced starting at 2899 yuan and 2799 yuan respectively.

Despite not being on par with new devices, Huawei has consistently maintained this sales strategy, providing consumers with a more cost-effective choice.

Navigating through controversy: Huawei's path forward

While Huawei's latest devices face controversy regarding core configuration performance, pricing, and features, the author believes that the continuous iteration and upgrades of the Kirin processor and HarmonyOS NEXT operating system bode well for the future of Huawei phones.

Whether it be the sustained leadership in foldable screen technology, the upcoming launch of new devices, the escalating activation rates, or the introduction of refurbished devices, these all attest to Huawei's potent competitive strength and brand influence in the smartphone market. It is believed that Huawei will persist with its independent research and development efforts, delivering superior products and services to consumers, enabling them to achieve even greater breakthroughs in the future smartphone market.

Conclusion

After traversing numerous transformations, Huawei phones retain their resilience and vitality. Through the leverage of its robust technical prowess and brand impact, it is believed that Huawei can overcome challenges and achieve even more remarkable feats in the future market competition.

What are your thoughts on the future development of Huawei phones? Feel free to share your opinions in the comments.