Vivo Takes the Lead, Huawei and Xiaomi Close Behind: W33 Week Smartphone Market Share Revealed

Vivo Takes the Lead, Huawei and Xiaomi Close Behind: W33 Week Smartphone Market Share RevealedIn the increasingly competitive domestic smartphone market, weekly activation data serves as a compass, guiding industry trends and directions, even affecting user choices for new phones. This week's activation data reveals significant differences between major smartphone manufacturers, but due to the decrease in new phone launches, the overall rankings remain stable

Vivo Takes the Lead, Huawei and Xiaomi Close Behind: W33 Week Smartphone Market Share Revealed

In the increasingly competitive domestic smartphone market, weekly activation data serves as a compass, guiding industry trends and directions, even affecting user choices for new phones. This week's activation data reveals significant differences between major smartphone manufacturers, but due to the decrease in new phone launches, the overall rankings remain stable. In this context, the market has released the rankings for W33 (August 12th to 18th), which could be a reference for consumers considering a phone upgrade. At least in terms of the rankings, it can be described as Vivo maintaining its lead, with Huawei, Xiaomi, and Honor closely following.

According to the latest data, although the domestic smartphone market maintained its unconventional rankings in W33 (August 12-18) compared to the previous week, subtle changes in market share reveal the continued intensity of competition. Vivo, with its stable market performance and the strong support of iQOO, continues to hold the top spot, achieving a market share of 19.61%.

These rankings are expected, given Vivo's abundance of new phone launches in the first half of the year, a crucial factor in stimulating sales growth. Additionally, Vivo's new phone positioning, strategies, and user experience are comprehensively well-received by many users.

Furthermore, it's worth noting that Vivo's lead has widened this week, driven by its strong summer market performance and the continued contributions of the iQOO brand. iQOO, a major representative of domestic high-end sub-brands, maintains a stable domestic market share of around 5.5%, serving as a key driver of Vivo's market share growth. Based on market information, the upcoming iQOO series will include the Z9Turbo+ model, with the iQOONeo10 series and iQOO13 also on the horizon. In addition, the VivoX200 series, Y300 series, and S20 series are also in the pipeline, potentially leading to continued dominance in the market.

Following Vivo, the Huawei group (excluding Huawei Smart Selection) comes in second with a market share of 15.09%, demonstrating its strong presence. The overall Huawei group (including Smart Selection) maintains a market share of 17.52%, reflecting the stability of its brand influence and user base. Although Huawei currently has a limited number of phone models, the adoption of Kirin processors and HarmonyOS has yielded impressive results. If Huawei increases its phone model count significantly, its sales growth potential could be even more significant.

Xiaomi takes third place with a market share of 16.24%. Achieving this position is no surprise. It has launched new phones in the third quarter, stimulating consumer demand with foldable models and affordable options. Furthermore, Xiaomi possesses a strong brand influence, making it difficult to find competitors, even today. Despite frequent criticisms, Xiaomi's strength and capabilities are undeniable.

Other brands also have their respective rankings, such as Honor, which edges out in fourth place with a market share of 15.53%. The OPPO group (including OPPO, OnePlus, and Realme) ranks fifth with a total market share of 15.35%. It is important to note that Realme has surpassed OnePlus in the domestic market for three consecutive weeks. While the difference is small, it signifies Realme's gradual rise in the Chinese market. If conventional rankings are considered, excluding Huawei Smart Selection and Realme's inclusion in the OnePlus group, OPPO's share drops to 13.86%, indicating a significant pressure to catch up.

Apple's market share this week sits at 11.61%, remaining relatively stable. However, with the imminent launch of the iPhone 16 series, the market anticipates a sales peak for Apple next month.

Overall, the domestic smartphone market remains highly competitive. Each brand must continuously innovate and optimize its products to meet consumer demands to maintain its leading position in the market.