Apple Retail Employees to Attend Mandatory Meeting After iPhone 16 Launch, Likely to Hype New AI Features

Apple Retail Employees to Attend Mandatory Meeting After iPhone 16 Launch, Likely to Hype New AI FeaturesAccording to Bloomberg reporter Mark Gurman, Apple has scheduled all Apple retail employees to attend a mandatory meeting shortly after the iPhone 16 launch, expected on September 10th. These meetings will take place on the evening of September 12th or the morning of September 13th, depending on the store

Apple Retail Employees to Attend Mandatory Meeting After iPhone 16 Launch, Likely to Hype New AI Features

According to Bloomberg reporter Mark Gurman, Apple has scheduled all Apple retail employees to attend a mandatory meeting shortly after the iPhone 16 launch, expected on September 10th. These meetings will take place on the evening of September 12th or the morning of September 13th, depending on the store. Gurman notes this unusual timing, as Apple typically holds such meetings on Sundays rather than weekdays. However, it seems Apple is taking a different approach this year to manage the new iPhone rollout.

IT Home observes that in subsequent tweets, Gurman also indicated Apple has started training retail employees on AppleIntelligence, expecting it to be a key selling point for iPhone 16 in Apple retail stores. AppleIntelligence is not expected to launch alongside the iPhone 16 in September, as its official release is delayed until October with iOS 18.1. Features like writing tools, notification summaries, and a new Siri interface will be available then, but more advanced features like ImagePlayground, Genmoji, and ChatGPT integration are not expected until iOS 18.2 or later.

Some analysts predict that AI will boost iPhone 16 sales by up to 10 million units, so Apples plan to promote these features in-store comes as no surprise.

The scheduling of this meeting, along with Apples training of retail employees on AppleIntelligence, demonstrates Apples emphasis on the role of these AI features in iPhone 16 sales. The arrival of AppleIntelligence signifies that iPhones will have more powerful capabilities, such as a smarter voice assistant, more convenient writing tools, and more engaging emoji generation, all providing users with a more streamlined and efficient experience.

While the complete functionality of AppleIntelligence will not be fully released until after iOS 18.1, Apple has still chosen to train retail employees after the iPhone 16 launch. This indicates Apples desire to introduce these features to users early and leverage them as a key selling point to attract customers to the iPhone 16.

As AI technology continues to evolve, future iPhones will boast even more powerful features and provide users with a more personalized and intelligent experience. Apples focus on the iPhone 16 and AppleIntelligence also foreshadows the future direction of smartphone development.