Xiaomi MIXFlip: Is it also loved by male users?

Xiaomi MIXFlip: Is it also loved by male users?Do you remember when Lei Jun mentioned the Xiaomi MIXFlip during his live stream about the Xiaomi SU7 summer testing? He revealed that many iPhone users switched to the Xiaomi MIXFlip, and that 30% to 40% of its users were women. But many might not know that the Xiaomi MIXFlip is actually quite popular among male users as well

Xiaomi MIXFlip: Is it also loved by male users?

Do you remember when Lei Jun mentioned the Xiaomi MIXFlip during his live stream about the Xiaomi SU7 summer testing? He revealed that many iPhone users switched to the Xiaomi MIXFlip, and that 30% to 40% of its users were women. But many might not know that the Xiaomi MIXFlip is actually quite popular among male users as well.

On August 25th, Sun Qi, Deputy General Manager of BCI Communications Research, met a male Xiaomi MIXFlip user. He said that the Xiaomi MIXFlip is popular among male users, even more so than other similarly priced vertical foldable phones. He just happened to encounter a man using one, so he asked a few questions. The gentleman said he bought the Xiaomi MIXFlip because it was new and interesting, having seen the launch event. He said the experience was good, with battery life exceeding his expectations. He also said he primarily uses the phone without opening the inner screen, and has already developed a new usage habit. He also emphasized that he previously used an Apple phone, and his wife uses an iPhone 15 Pro Max. This confirms what Lei Jun said about many Xiaomi MIXFlip users coming from iPhones!

In addition, Lu Weibing, seeing this news, quickly responded. He said that when designing the Xiaomi MIXFlip, they considered the two aspects most important to male users: performance and battery life. Its true that male users are far more sensitive to performance and specifications when buying a phone than women, and the Xiaomi MIXFlip can be described as having the strongest performance among domestic vertical foldable phones, bar none. This is because it's the only domestic vertical foldable phone to use Qualcomm Snapdragon 8 Gen 3.

This time, the Xiaomi MIXFlip has indeed gone viral, not only in sales, but also in making more people aware of its comprehensive nature. Many have spontaneously taken up the "one-day-no-inner-screen-challenge," and some have even gone to offline Xiaomi stores to try it out for themselves. So, always anticipating user needs is never wrong.

The success of the Xiaomi MIXFlip stems not only from its powerful hardware performance and innovative design, but also from Xiaomi's accurate grasp of user needs. From its initial marketing strategy targeting female users to its current appeal to male users, the Xiaomi MIXFlip has proven its strong market competitiveness and product appeal through action.

The Xiaomi MIXFlip is not just a powerful foldable phone, but also a personalized product that meets the needs of different users. It breaks the traditional perception of foldable phones, with its unique design, excellent performance, and long battery life, winning the recognition and favor of more and more users. In the future, the Xiaomi MIXFlip will continue to lead the trend in the foldable market, bringing users a better user experience.