Huawei's Strong Comeback Pushes Apple Out of Top 5: Chinese Smartphone Market Landscape Shifts

Huawei's Strong Comeback Pushes Apple Out of Top 5: Chinese Smartphone Market Landscape Shifts

Huawei's Strong Comeback Pushes Apple Out of Top 5: Chinese Smartphone Market Landscape Shifts

Statistics reveal that the strong performance of Huawei's Mate60 series and Pura70 series has propelled Huawei's smartphone growth in Q2 2024, significantly impacting the Chinese smartphone market landscape. Huawei's Q2 revenue reached 239 billion yuan (USD 33.6 billion), marking a 33.7% year-on-year growth and achieving its sixth consecutive quarter of revenue increase. This surge saw Huawei steadily erode Apple's market share, ultimately pushing the tech giant out of the top five and categorizing it as "other."

Data indicates that in the domestic market during Q2, vivo captured the top spot with a 19% market share, followed closely by OPPO with 16%. Honor and Huawei both secured a 15% market share, with Xiaomi trailing behind at fifth with a 14% share. Though Q2 traditionally represents a quieter period for Apple's smartphone sales, its real push is expected in Q3 and Q4.

In the race for next-generation flagship phones, the direct dialogue between Apple and Huawei appears lost. While Apple's iPhone 16 series is slated for a September release, Huawei's Mate70 series awaits its Q4 debut, coinciding with the launch of the HarmonyOS NEXT system. Although a direct comparison of the new releases is yet to materialize, the competition has already begun subtly.

The iPhone 16 series is expected to continue its "squeezing the toothpaste" strategy regarding design and configuration, prioritizing upgrades in Apple's smart functionalities. Huawei's Mate70 series might face challenges in chip performance, but user experience is expected to benefit from the native optimization of the HarmonyOS NEXT system.

Huawei's robust comeback not only showcases its product competitiveness and technological prowess but also reflects the profound changes in the Chinese smartphone market's competitive landscape. Looking ahead, Apple and Huawei are poised to engage in fervent rivalry in the high-end smartphone market, while the Chinese smartphone market promises even more exciting competition and growth.