Huawei Mate70 series is coming, can pure-blood HarmonyOS break Apple's ecosystem siege?

Huawei Mate70 series is coming, can pure-blood HarmonyOS break Apple's ecosystem siege?In the first half of 2020, Huawei surpassed Apple in the domestic smartphone market above $600, becoming the leader in flagship phones. However, due to various restrictions, Huawei faced huge challenges in hardware procurement and chip manufacturing, even being forced to suspend the update of its top flagship Mate series in 2021

Huawei Mate70 series is coming, can pure-blood HarmonyOS break Apple's ecosystem siege?

In the first half of 2020, Huawei surpassed Apple in the domestic smartphone market above $600, becoming the leader in flagship phones. However, due to various restrictions, Huawei faced huge challenges in hardware procurement and chip manufacturing, even being forced to suspend the update of its top flagship Mate series in 2021. Despite this, Huawei has not abandoned the high-end market, and in the second half of 2024, it launched the Mate70 series, aiming to challenge Apple again.

The release of the Mate70 series is highly anticipated. It is equipped with Huawei's latest self-developed Kirin 9100 chip and runs the brand new HarmonyOS NEXT system, promising more powerful performance and a smoother user experience. In addition, the series has upgraded its imaging module, equipped with a more powerful camera system, and adopted a side fingerprint + 3D face unlock scheme, further enhancing the user experience.

However, the Mate70 series faces enormous challenges in its attempt to return to the top of the high-end market. First, the maturity of the HarmonyOS NEXT ecosystem is crucial. Huawei has abandoned compatibility with Android apps and is focusing on building a pure-blood HarmonyOS ecosystem, although it enhances system fluency, it also means a lack of applications, which will directly affect the user experience.

Although Huawei is continuously working to improve the HarmonyOS NEXT ecosystem, it still has a significant gap in the number of apps compared to Apple and Android systems. Whether HarmonyOS NEXT can meet users' diverse needs, especially in specific areas like gaming, remains to be seen.

In addition to ecosystem building, Huawei needs to develop effective marketing strategies to attract more users. Huawei can choose specific groups, such as business people, target applications and marketing advertisements, cooperate with developers to develop exclusive applications or games, and enhance user stickiness.

It is worth noting that Huawei's competitors are not only iPhones but also Apple's iPads, Macs, and other full-category products. Apple has built a powerful ecosystem in terms of interconnectedness, collaborative work, and app interoperability. Huawei needs to catch up with Apple's pace in a short period to gain an advantage in the competition.

The Mate70 series and HarmonyOS NEXT are a sign of Huawei entering a new area, and the beginning of a new stage in Huawei's competition with Apple. Whether Huawei can successfully break through Apple's ecosystem siege ultimately depends on the competitiveness of the product, the maturity of the ecosystem, and the effectiveness of the marketing strategy.

Here is a detailed explanation of the article content:

I. Highlights of the Huawei Mate70 Series

• Kirin 9100 chip: This is Huawei's latest flagship chip, based on an equivalent 5nm process technology, with performance comparable to Qualcomm Snapdragon 8+ Gen 1, and comes with Huawei's optimization, making it as smooth as flagship phones equipped with Snapdragon 8 Gen 2 and Snapdragon 8 Gen 3.

• HarmonyOS NEXT system: This is Huawei's new operating system, no longer compatible with Android apps, promising greater fluency and more powerful features.

• Upgraded imaging module: The Mate70 Pro features a 60MP main camera + 48MP ultra-wide-angle + 48MP telephoto lens, supporting 5x optical zoom and 100x digital zoom, better meeting the needs of users in the video age.

• Side fingerprint + 3D face unlock: This scheme combines security and convenience, but compared to in-screen fingerprint, the recognition area is smaller, and the recognition success rate may be reduced in special cases.

II. Challenges Facing the HarmonyOS NEXT Ecosystem

• Insufficient number of apps: Currently, the number of apps on HarmonyOS NEXT is still far lower than iOS and Android systems, which limits users' app selection range, especially the needs in specific areas such as gaming are difficult to meet.

• Ecosystem building takes time: It will take Huawei more time to build a mature Hongmeng ecosystem and compete with Apple and Android ecosystems.

• Discontinuation of Android app compatibility: Although it improves system fluency, it may also lead to the loss of some users, especially those who rely on Android apps.

III. Actions Huawei Needs to Take

• Improve the HarmonyOS NEXT ecosystem: Continuously collaborate with developers to develop more native apps, especially those with high user demand or related to office work.

• Develop effective marketing strategies: Choose specific groups, target applications and marketing advertisements, and develop exclusive apps or games to attract more users.

• Accelerate the layout of full-category products: Besides phones, Huawei needs to launch more products in tablet computers, PCs, smart wearables, etc., to build a complete ecosystem and compete with Apple comprehensively.

IV. Huawei's Competition with Apple

• Market share: Huawei has overtaken Apple in domestic market share and is challenging Apple in the high-end market.

• Ecosystem building: Apple has a mature ecosystem, and Huawei needs to overcome the time and application number gap to catch up with Apple.

• Product competition: Huawei and Apple will engage in fierce competition in terms of product performance, features, and design.

V. Significance of the Mate70 Series

• A sign of Huawei's return to the high-end market: After two years of accumulation, Huawei has returned to the high-end market with the Mate70 series and launched a challenge to Apple.

• A crucial step in Huawei's ecosystem building: The Mate70 series, equipped with HarmonyOS NEXT, is a crucial step in Huawei's ecosystem building, determining Huawei's future development direction.

• The beginning of a new stage in Huawei's competition with Apple: The release of the Mate70 series marks a new stage in the competition between Huawei and Apple, and the two companies will engage in even fiercer competition in the coming years.

Conclusion:

The launch of the Huawei Mate70 series indicates Huawei's re-emergence in the high-end market and its full-fledged competition with Apple. Its success depends on the effectiveness of product performance, ecosystem building, and marketing strategies. Whether Huawei can break through Apple's ecosystem siege, let's wait and see.