Will Huawei's Tri-Foldable Phone, Launching on September 10th, Redefine the Foldable Era?

Will Huawei's Tri-Foldable Phone, Launching on September 10th, Redefine the Foldable Era?The anticipation for Huawei's tri-foldable phone is at its peak because many people's understanding of foldable screens began with Huawei. In 2019, Huawei launched its first foldable phone, the Huawei MateX, opening the doors to the public's imagination about the future form of smartphones

Will Huawei's Tri-Foldable Phone, Launching on September 10th, Redefine the Foldable Era?

On September 2nd, Huawei's official terminal Weibo account officially announced that the "Huawei See the Extraordinary" brand event and HarmonyOS Zhixing new product launch conference will be held on September 10th. Simultaneously, the official released a teaser poster featuring a new Z-shaped product, instantly igniting the entire mobile phone industry. Numerous netizens speculated that this could be Huawei's first "tri-foldable phone," previously rumored.

The anticipation for Huawei's tri-foldable phone is at its peak because many people's understanding of foldable screens began with Huawei. In 2019, Huawei launched its first foldable phone, the Huawei MateX, opening the doors to the public's imagination about the future form of smartphones. In the following five years, Huawei has continuously explored the "uncharted territory" of foldable screen innovation technology, releasing multiple industry-leading foldable products. Huawei is the first phone manufacturer in the world to master three types of folding technologies: vertical folding, horizontal inward folding, and horizontal outward folding, constantly refreshing users' imaginations about the new possibilities of foldable screen products.

If five years ago Huawei defined the form of domestic foldable screens, five years later, Huawei will once again surpass itself. Its first tri-foldable phone is poised to redefine foldable screens, bringing a revolutionary large-screen experience to consumers worldwide.

Combining official clues and external leaks, Huawei's tri-foldable phone may be the first to employ a dual-hinge design. Not surprisingly, the new device will likely feature unique system optimizations, offering a completely disruptive and revolutionary experience for foldable screens.

It's noteworthy that last month, Richard Yu, the CEO of Huawei's Consumer Business Group, hosted a live stream with Dong Yu-hui, discussing topics like Huawei phones and research and development. During the broadcast, Yu first revealed Huawei's "next-generation foldable screen" product. He stated, "This is a product that everyone can think of but no one can make." He disclosed that Huawei's team has been conceiving this concept for five years, overcoming numerous technical challenges and breakthroughs, and is now nearing mass production. This new tri-fold form will completely change how people use and interact with "phones." When fully unfolded, the device will rival a tablet, even handling some office tasks like basic text and spreadsheet editing.

The latest report by iResearch Consulting, "2024 China Foldable Phone Market and Consumer Trend Research Report," reveals that in the first half of 2024, Huawei continues to dominate the foldable phone market, holding a commanding half of the market share. This dominance is even more pronounced in the ultra-premium market segment exceeding 10,000 yuan. Looking at individual models, the Huawei MateX5, launched in 2023, continues to be a hot seller, maintaining over 40% market share in its category as of the second quarter of this year. In terms of brand preference and satisfaction for foldable phones, Huawei ranks first among all manufacturers. It also leads the industry in terms of perceived premium quality. Additionally, Huawei excels in areas like product image quality, system smoothness, and perceived reliability.

The report concludes that current horizontal folding phones have already covered the functional use cases of traditional smartphones, but their expanded state, due to size limitations, still cannot fully replace PCs or tablets. Therefore, the evolution of foldable phones towards tri-foldable and even further folding configurations is inevitable. These multi-fold designs will accelerate the development of foldable phones towards a truly versatile and boundary-less experience.

If we look back at the foldable phone market over the past five years, we see that each advancement in foldable screen experience has been accompanied by groundbreaking innovation. Examples include the portability afforded by ultra-thin and lightweight four-curved bodies, enhanced reliability through the introduction of Kunlun Glass, IPX8 water resistance + wet touch control, seamless connectivity with Lingxi communication technology solutions, bi-directional Beidou satellite messaging for worry-free signals, and flagship-level photographic experiences with the XMAGE imaging system. It's precisely these innovations, truly attuned to user needs, that have brought us foldable phones that are light, versatile, and reliable.

Now, Huawei, the leader in the foldable screen market, is once again challenging the technological peak. Its first X-foldable phone, aiming to achieve a new folding form, will inevitably employ innovative hinge designs, require complete adaptation of the screen system, and demand high standards in internal structure, new material applications, and more. Of course, considering Huawei's history of pushing beyond comfort zones, its continuous pursuit of innovation, and its unwavering determination, there's every reason to believe that Huawei's tri-foldable phone will provide users with a revolutionary large-screen experience and pave the way for a brand new foldable screen track.

We'll have to wait for the "Huawei See the Extraordinary" brand event on September 10th to witness the full extent of the surprises surrounding this new product. Let's anticipate together.