Shanghai Releases Three-Year Action Plan for Livestreaming Economy, Focusing on Innovation and Application
Shanghai Releases Three-Year Action Plan for Livestreaming Economy, Focusing on Innovation and ApplicationShanghai recently released the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Livestreaming Economy (2024-2026)", aiming to drive innovation in new formats, models, and products of the livestreaming economy, create new consumption scenarios, and contribute to Shanghai's digital economy development.The plan proposes to encourage innovation in the livestreaming economy sector, supporting businesses in exploring the application of generative artificial intelligence to enhance the production of high-quality content
Shanghai Releases Three-Year Action Plan for Livestreaming Economy, Focusing on Innovation and Application
Shanghai recently released the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Livestreaming Economy (2024-2026)", aiming to drive innovation in new formats, models, and products of the livestreaming economy, create new consumption scenarios, and contribute to Shanghai's digital economy development.
The plan proposes to encourage innovation in the livestreaming economy sector, supporting businesses in exploring the application of generative artificial intelligence to enhance the production of high-quality content. It will also promote the use of digital human anchors, 3D live streaming studios, and continuous live streaming. Additionally, the plan aims to explore the creation of digital human anchor IPs and expand the boundaries of application scenarios.
To enhance the efficiency and user experience of the livestreaming economy, the plan encourages live streaming platforms to utilize technologies such as large language models and blockchain for innovative explorations in areas like intelligent customer service, smart consumption analysis, and product traceability.
The action plan emphasizes the following key directions:
- Promoting innovation in new formats, models, and products of the livestreaming economy: Encouraging businesses to actively explore innovative directions in the live streaming field, developing more new products and services, and leading the trend in the development of the livestreaming economy.
- Creating new consumption scenarios for the livestreaming economy: Through innovative scenario applications, such as digital human anchors and 3D live streaming studios, providing consumers with richer and more convenient shopping experiences and driving growth in livestreaming consumption.
- Fostering the application of technological innovation: Encouraging live streaming platforms to leverage technologies like artificial intelligence and blockchain to improve service quality, enhance user experience, and optimize platform operation strategies.
The Shanghai municipal government will actively promote the implementation of policy measures, providing stronger support for the development of the livestreaming economy, facilitating high-quality development of Shanghai's livestreaming economy, and building a livestreaming economy center with international competitiveness.
Tag: Shanghai Releases Three-Year Action Plan for Livestreaming Economy Focusing
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.
