HUAWEI nova 12 Series: 9 Months of Hot Sales, Price Adjustment Doesn't Diminish its Charm

HUAWEI nova 12 Series: 9 Months of Hot Sales, Price Adjustment Doesn't Diminish its CharmSince its launch at the end of last year, the HUAWEI nova 12 series has been on the market for 9 months. With its trendy and unique ID design, leading imaging performance, benchmark-level communication experience, and powerful comprehensive capabilities, the HUAWEI nova 12 series has achieved a double harvest of sales and reputation, becoming the top choice on major e-commerce platforms for young people's purchase list

HUAWEI nova 12 Series: 9 Months of Hot Sales, Price Adjustment Doesn't Diminish its Charm

Since its launch at the end of last year, the HUAWEI nova 12 series has been on the market for 9 months. With its trendy and unique ID design, leading imaging performance, benchmark-level communication experience, and powerful comprehensive capabilities, the HUAWEI nova 12 series has achieved a double harvest of sales and reputation, becoming the top choice on major e-commerce platforms for young people's purchase list.

Over these 9 months, the price of the HUAWEI nova 12 series has remained stable, highlighting its value for money. However, as time goes on, HUAWEI has ushered in the HUAWEI Pioneer Thanksgiving Feedback Season, where you can enjoy up to 500 yuan off on the HUAWEI nova 12 series products. This is undoubtedly the best time for more young people to get their hands on this most beautiful and trendy nova phone, further highlighting its cost-effectiveness.

So, why has the HUAWEI nova 12 series become so popular and continued to be a hit to this day? We can analyze it from the following aspects:

1. A Combination of Beauty and Strength, Meeting the Needs of Young People's Individual Expression

Appearance ID and color design have always been the strengths of the HUAWEI nova series. The HUAWEI nova 12 series uses the eye-catching blue as its main color and creates a new generational color - No. 12 color. This unique blue not only creates a strong contrast with the environment but also reflects the young people's awareness of "self-existence."

More importantly, the new "No. 12 color" presents a vibrant and passionate attitude toward life, redefining beauty and imbuing the phone with both a unique young and fashionable color and a double expression of pursuing self-spirit.

In addition to No. 12 color, the HUAWEI nova 12 series phones also incorporate many luxury design elements. The HUAWEI nova 12 Ultra and HUAWEI nova 12 Ultra Starry Edition adopt an integrated embossed leather design. The seamless wrapping process, the delicate and soft leather that feels like lambskin, and the larger and more three-dimensional iconic nova embossing all give the phone a higher degree of recognition.

The back of the HUAWEI nova 12 Pro, HUAWEI nova 12, and HUAWEI nova 12 Vitality Edition phones adopts a glass back with a light-gathering cherry blossom process, pushing fashion and aesthetics to new heights. As the light and shadow change, the patterns become more dynamic, with falling cherry blossoms, showcasing exquisite beauty.

These designs reflect the brand connotation of nova's fashionable confidence and provide young users with confidence in self-expression, further strengthening the brand affinity of nova users.

2. Upgraded Imaging Capabilities, Creating a Portrait Feast Exclusive to Young People

Young people who love taking selfies care most about portrait effects. The HUAWEI nova 12 series has debuted the new XDPortrait Da Vinci portrait engine, which deeply optimizes portrait features from four dimensions: "shape, quality, light, and color," and innovatively creates three portrait beautifying themes: "native," "texture," and "makeup."

The HUAWEI nova 12 Ultra and nova 12 Pro are also equipped with the industry-leading 60 million pixel dual-focus camera, built-in a new mid-mounted binocular stereo vision imaging system, with QPD full-pixel accurate focusing capabilities. The comprehensive optimization of software + hardware can achieve 1+1>2 effects.

The HUAWEI nova 12 Ultra and nova 12 Pro also support 0.7x to 5x portrait full-focal length zoom, bringing an excellent portrait close-up experience that is most consistent with the natural feeling of the human eye, clear at both near and far distances.

In addition to selfies, the rear cameras of the HUAWEI nova 12 Ultra and nova 12 Pro are also outstanding. They are equipped with a rear-mounted 50 million pixel physical variable aperture lens, bringing an F1.4-F4.0 variable aperture, which not only supports physical adjustment but also supports intelligent scene recognition and automatic switching.

The nova 12 series also supports ultra-wide-angle macro lenses, intelligent snapping, and intelligent tracking focus functions, which can capture more details and help you freeze every wonderful moment.

3. Screen and Performance, Meeting the Diverse Needs of Young People

The HUAWEI nova 12 series offers two screen forms: the fluid dynamic True-Color screen and the True-Color straight screen. The HUAWEI nova 12 Ultra and nova 12 Pro adopt a new equal-depth four-micro-curved straight screen design, with a 6.76-inch screen paired with a 7.68mm body thickness, making it very thin and comfortable to hold.

The HUAWEI nova 12 adopts a True-Color straight screen design, with a 6.7-inch large screen and an ultra-narrow bezel, with a 6.98mm feel that is even thinner. The body of the HUAWEI nova 12 Vitality Edition is even thinner at 6.88mm, making it effortless to put in a bag or carry around in the summer.

4. HarmonyOS Smart Communication, Enjoy Worry-Free Connectivity

The HUAWEI nova 12 series has a new upgrade to HarmonyOS smart communication functions, breaking through from the hardware architecture, equipped with HUAWEI-enabled low-frequency wide-coverage antennas, stronger signal transmission capabilities, and good signal experience even in typical weak signal scenarios such as elevators and subways.

It also provides two communication links that are active simultaneously, with dual-card dual-standby bringing a fast Internet experience. The HUAWEI nova 12 Ultra and nova 12 Pro support two-way Beidou satellite messaging, allowing you to send and receive Beidou satellite messages even without ground network signals, providing protection for rescue in deserts, forests, uninhabited areas, and other places with no network and no signal.

5. Battery Life and Charging, Providing Lasting Power for Young People

For heavy users, the HUAWEI nova 12 series has significant improvements in battery life and charging. Among them, the HUAWEI nova 12 and above models support 100W intelligent fast charging Turbo, paired with a 4600mAh battery, allowing you to charge to 60% in ten minutes. The HUAWEI nova 12 Vitality Edition supports 66W super fast charging Turbo 2.0, paired with a 4500mAh battery.

6. HarmonyOS 4.2, Enabling a Smarter and More Convenient Experience

The entire HUAWEI nova 12 series supports upgrades to the new HarmonyOS 4.2, supporting intelligent magic cutout function, allowing you to cut out characters or objects individually for secondary creation. It also supports intelligent album semantic search, allowing you to easily find the desired pictures through language descriptions.

The HUAWEI nova 12 Ultra also supports intelligent sensing payment, which is fun and convenient. At the same time, after upgrading to HarmonyOS 4.2, it is easier to use, smoother, and more secure, allowing you to set up blocking of shake-to-shake ads, adding a mechanism to prevent false positives for viruses and risky applications, intelligently identifying viruses and risky applications, bringing a pure mobile phone experience.

7. Product Selection Suggestions:

- The HUAWEI nova 12 and nova 12 Pro are currently the most cost-effective 5G Kirin phones available, with prices starting at just 2799 yuan. They are highly recommended for students and young professionals. In addition to their avant-garde and fashionable appearance design, they also feature a thin and comfortable True-Color straight screen, all-around imaging, 100W intelligent fast charging, HarmonyOS smart communication, HarmonyOS 4.2 and other advantages, making them all-round performers.

- The HUAWEI nova 12 Vitality Edition is still a good choice for a comprehensive experience, with prices starting at just 2199 yuan, suitable for users with a limited budget.

- The HUAWEI nova 12 Ultra is the most versatile nova phone ever, which also supports two-way Beidou satellite messaging and is equipped with the second-generation Kunlun glass, significantly improving scratch resistance and drop resistance. It is suitable for users with a more generous budget, with prices starting at 4299 yuan.

Finally, interested friends can log on to HUAWEI Mall and major authorized e-commerce platforms, or visit HUAWEI Experience Stores and HUAWEI authorized retail stores to purchase.