Huawei MateXT Unprecedented Master Pre-orders Explode, Surpassing 2 Million in 24 Hours, Resale Platforms Witness Crazy Pre-sale Price Hikes
Huawei MateXT Unprecedented Master Pre-orders Explode, Surpassing 2 Million in 24 Hours, Resale Platforms Witness Crazy Pre-sale Price HikesAt 12:08 PM on September 7th, pre-orders for the Huawei MateXT Unprecedented Master officially opened. Within just a few hours, the number of pre-orders rapidly surpassed ten thousand
Huawei MateXT Unprecedented Master Pre-orders Explode, Surpassing 2 Million in 24 Hours, Resale Platforms Witness Crazy Pre-sale Price Hikes
At 12:08 PM on September 7th, pre-orders for the Huawei MateXT Unprecedented Master officially opened. Within just a few hours, the number of pre-orders rapidly surpassed ten thousand. Today, Li Xiaolong, BGCTO of Huawei Terminal, exclaimed in amazement: "It's almost 2 million in less than 24 hours! Are there really that many people wanting to buy the MateXT?" Before the deadline, the number of pre-orders for the Huawei MateXT Unprecedented Master on Huawei's official website had officially surpassed 2 million, indicating an unprecedented level of popularity.
This wave of enthusiasm has also spread to second-hand platforms, with many people already starting to pre-sell at inflated prices. Prices range from a minimum of two to three tens of thousands of yuan to as high as several hundred thousand yuan, with some even listing at a staggering 999,900 yuan. This begs the question: what is it that attracts so many people to be willing to pay such a hefty price for this phone?
In terms of specifications, the Huawei MateXT Unprecedented Master offers two storage options: 16GB + 512GB and 16GB + 1TB, available in Obsidian Black and Ruby Red colour schemes. Its classic octagonal camera design, exquisite texture, and highly recognizable gold logo all exude an air of luxury.
In addition to official channels, some dealer stores have also begun to invite customers to pre-order through targeted invitations, setting even higher thresholds. It is understood that some Huawei dealer stores only accept pre-orders from Huawei Mall members with V3 or above membership levels, and a deposit of 5,000 yuan is required. Even more astonishing is that some dealers also require consumers to purchase Huawei Care+ alongside the phone.
This explosive phenomenon reflects, on the one hand, consumer recognition of the Huawei brand and anticipation for the MateXT Unprecedented Master. On the other hand, it also reflects the market demand for high-end phones and consumers' pursuit of scarcity.
However, the inflated pre-sales on second-hand platforms have also raised concerns about market manipulation. Many believe that such behavior can lead to market chaos, even fostering scalpers, ultimately harming consumer interests.
For Huawei, balancing supply and demand, avoiding market manipulation, and conveying the value of the "Unprecedented Master" to genuine consumers will be challenges to overcome in the coming period. This incident also serves as a warning to all mobile phone manufacturers to exercise greater caution in product design and marketing strategies to avoid similar situations.
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