Andy Lau Joins Forces with Huawei Again, Adding Legendary Color to the ULTIMATEDESIGN Brand

Andy Lau Joins Forces with Huawei Again, Adding Legendary Color to the ULTIMATEDESIGN BrandAt today's launch event, Huawei not only unveiled its latest flagship Mate XT ULTIMATEDESIGN, but also announced its continued partnership with Andy Lau, officially welcoming this legendary movie star as its brand ambassador. Richard Yu, CEO of Huawei's Consumer Business Group, expressed his immense admiration for Andy Lau, stating, "Andy Lau is the ULTIMATEDESIGN in my mind

Andy Lau Joins Forces with Huawei Again, Adding Legendary Color to the ULTIMATEDESIGN Brand

At today's launch event, Huawei not only unveiled its latest flagship Mate XT ULTIMATEDESIGN, but also announced its continued partnership with Andy Lau, officially welcoming this legendary movie star as its brand ambassador. Richard Yu, CEO of Huawei's Consumer Business Group, expressed his immense admiration for Andy Lau, stating, "Andy Lau is the ULTIMATEDESIGN in my mind." This praise not only adds a deeper layer of significance to the collaboration but also showcases Huawei's dedication to brand and product excellence.

Last September, Richard Yu had proudly announced the launch of Huawei's new ultra-premium brand, ULTIMATEDESIGN, aiming to create top-tier product design and user experience. The first product under this brand was the Huawei Mate 60 RS ULTIMATEDESIGN, with Andy Lau himself gracing the launch event as its ambassador. This time, Andy Lau's collaboration signifies a powerful union between him and Huawei, showcasing the ULTIMATEDESIGN brand's discerning vision and exceptional aspirations.

Andy Lau, an evergreen figure in the Chinese film industry, has become a role model for the Chinese entertainment world with his superb acting skills, noble character, and unwavering dedication. He boasts countless classic works and has earned the adoration of countless fans with his positive spirit and pursuit of art. Huawei's decision to choose Andy Lau as the brand ambassador for ULTIMATEDESIGN is not just about leveraging his influential power; it's about the profound alignment between the extraordinary aura he embodies and the brand's spirit.

Since its inception, Huawei's ULTIMATEDESIGN brand has embraced "ultimate design" as its core principle, striving to create high-quality products that exceed user expectations. From exquisite craftsmanship to meticulously sculpted details, from stunning aesthetic design to exceptional functional experiences, Huawei's ULTIMATEDESIGN series products consistently adhere to the pursuit of perfection. Andy Lau, as an artist who pursues perfection, shares this meticulous dedication to art with Huawei's ULTIMATEDESIGN brand.

Andy Lau's renewed collaboration with Huawei marks not only another demonstration of their powerful alliance but also a significant boost to the ULTIMATEDESIGN brand. It's believed that in the future, Huawei's ULTIMATEDESIGN brand will continue to work hand in hand with Andy Lau, jointly creating a more influential brand, delivering a more ultimate product experience for users, and writing extraordinary stories together.