Global Smartphone Market Recovers, Motorola Achieves Highest Market Share in a Decade
Global Smartphone Market Recovers, Motorola Achieves Highest Market Share in a DecadeAccording to Counterpoint's "Smartphone Market Data Report for Q2 2024", global smartphone sales continued to rebound in the second quarter of 2024, rising 6% year-on-year. This marks the highest year-on-year growth rate since the second quarter of 2021, signifying a recovery from the lowest point in the market in the past decade
Global Smartphone Market Recovers, Motorola Achieves Highest Market Share in a Decade
According to Counterpoint's "Smartphone Market Data Report for Q2 2024", global smartphone sales continued to rebound in the second quarter of 2024, rising 6% year-on-year. This marks the highest year-on-year growth rate since the second quarter of 2021, signifying a recovery from the lowest point in the market in the past decade.
The report indicates that almost all regions experienced year-on-year growth, demonstrating the global smartphone market's recovery. The top five brands remained consistent with previous quarters, with Samsung leading the pack and Apple seeing a slight year-on-year decline. Notably, Xiaomi achieved the fastest growth rate among the top five original equipment manufacturers, showcasing its strong market competitiveness.
vivo, leveraging its leading positions in the two largest smartphone markets globally - China and India - secured a spot in the top five. OPPO followed closely, also claiming a spot in the top five. However, the combined share of the top five brands slightly decreased, suggesting pressure from brands outside the top five.
Brands like Huawei, HONOR, Motorola, and TECNO are steadily gaining ground, with Motorola particularly standing out. With its expanding brand influence, Motorola achieved its highest market share in a decade, signifying a strong rebound.
This report not only reflects the overall recovery of the global smartphone market, but also highlights the intense competitive landscape among different brands. As competition intensifies, we can expect a more diversified development trend in the future smart phone market.
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