iPhone 16 Series Expected to Sell Strongly, Pro Max Poised for Success
iPhone 16 Series Expected to Sell Strongly, Pro Max Poised for SuccessMarket research firm TechInsights released a report today forecasting strong shipments for the iPhone 16 series, exceeding its predecessor. Global shipments are projected to reach 73 million units in 2024
iPhone 16 Series Expected to Sell Strongly, Pro Max Poised for Success
Market research firm TechInsights released a report today forecasting strong shipments for the iPhone 16 series, exceeding its predecessor. Global shipments are projected to reach 73 million units in 2024. Among these, the iPhone 16 Pro Max is expected to be the top seller within the series, accounting for 35% of total sales, thanks to its larger display, A18 Pro chip, and appeal to high-end users.
Apple unveiled the iPhone 16 series yesterday, featuring the upgraded A18/Pro chip and starting at 5,999 yuan. According to IT Home's previous report, China's smartphone shipments saw a 5% year-on-year growth in the second quarter of 2024, reaching 67.4 million units. Apple shipped 9.5 million units, achieving a 14% market share and ranking sixth.
TechInsights' report predicts the iPhone 16 Pro Max will dominate shipments in 2024, driven by its premium positioning and attractive features. The larger display, powerful A18 Pro chip, and advanced camera system are expected to draw in users seeking high quality and performance.
Although overall sales of the iPhone 16 series are anticipated to surpass its predecessor, Apple faces fierce competition from other smartphone brands. In the second quarter of 2024, while the Chinese smartphone market size expanded, Apple's market share ranked only sixth, indicating the need for continued product improvements to maintain its market position.
The strong sales of the iPhone 16 series are projected to contribute to Apple's better performance in 2024, solidifying its leading position in the high-end smartphone market. However, with competitors constantly innovating, Apple needs to continuously enhance its products and services to meet evolving consumer demands.
Tag: iPhone Series Expected to Sell Strongly Pro Max Poised
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