Digital RMB Avenue: "Yuan Yuan" Leads the New Consumption Trend at CIFTIS

Digital RMB Avenue: "Yuan Yuan" Leads the New Consumption Trend at CIFTISFrom September 12th to 16th, the Digital RMB Avenue at the China International Fair for Trade in Services (CIFTIS) in the Shougang Park, Beijing, experienced a complete upgrade with the theme "Experience Digital Finance and Light Up a Better Life." The avenue is designed with the digital RMB IP image "Yuan Yuan" as its main visual element

Digital RMB Avenue: "Yuan Yuan" Leads the New Consumption Trend at CIFTIS

From September 12th to 16th, the Digital RMB Avenue at the China International Fair for Trade in Services (CIFTIS) in the Shougang Park, Beijing, experienced a complete upgrade with the theme "Experience Digital Finance and Light Up a Better Life." The avenue is designed with the digital RMB IP image "Yuan Yuan" as its main visual element. This vibrant consumption destination offers a range of experiences, including food and shopping, leisure and entertainment, and photo opportunities, aiming to accelerate the popularization and application of digital RMB and add a touch of brilliance to this year's CIFTIS.

Unique Shops Abound, Leading a New Wave in Consumption Experience

The upgraded Digital RMB Avenue introduces diverse consumption experiences, featuring well-established brands, cultural tourism, and agricultural assistance initiatives. "Yuan Yuan"-themed shops showcase a wide variety of goods, including unique delicacies, educational toys, and cultural and creative products, attracting numerous visitors to browse and purchase.

At the "China Unicom" store, visitors can receive free SIM card hard wallets, enjoying the convenience of a "one card, multiple applications" smart life. The "Zhong Yi Shan Yuan" store displays the "Public Welfare China" app, a precise poverty alleviation platform initiated by the Bank of China, where visitors can purchase the bank's unique cultural and creative products. The "Lipulse" store offers a selection of freshly brewed coffee drinks, while the "Tongrentang" store provides visitors with a variety of health products, including nutritious supplements and health drinks.

Interactive Experiences and Endless Enjoyment: Crafting Immersive Consumption Scenery

To further enhance the interactivity and experience of this exhibition, the Bank of China, leveraging the digital RMB IP image "Yuan Yuan," has specifically designed a photo zone and an outdoor rest area on the Digital RMB Avenue. Visitors can not only experience the convenience of digital RMB payments but also enjoy the beautiful autumn weather.

Extraordinary Discounts and Continuous Surprises: Lighting Up a Digitally Beautiful Life

To enable visitors to experience the convenience of digital RMB payments firsthand and boost the consumption vitality of this CIFTIS, the Bank of China has launched several limited-time consumption campaigns, including "Mid-Autumn Festival Fun Shopping at CIFTIS, Bank of China Digital Currency Gifts" and "Light Up a Digitally Beautiful Life." By scanning the event QR code and opening a Bank of China digital wallet, visitors can receive a 20 consumption voucher that can be used at the Bank of China booth, the Digital RMB Avenue, and other locations.

In addition, merchants on the Digital RMB Avenue offer additional gifts for every 49, 99, and 199 spent, with the highest tier offering a full-value gift.

Digital RMB Avenue: More Convenient, More Intelligent, More Exciting

The upgraded Digital RMB Avenue not only offers visitors a wealth of diverse consumption experiences, but also demonstrates the convenient application of digital RMB in daily life. By combining the latest trend of CityWalk, the Digital RMB Avenue presents the convenience, security, and intelligence brought by digital RMB in a more intuitive and vivid way, providing new ideas and directions for future digital financial development.

"Yuan Yuan" Image: The Adorable Spokesperson for Digital RMB

The digital RMB IP image "Yuan Yuan," with its adorable appearance, has captured the attention of countless visitors, becoming a highlight of the Digital RMB Avenue. It is not only the spokesperson for digital RMB, but also represents the vitality and future of digital finance.

Conclusion

The vibrant Digital RMB Avenue adds a touch of elegance to this year's CIFTIS. It serves as not only a platform to showcase the application of digital RMB but also an important window for the integration of digital finance and the real economy, signifying the future of digital finance, which will be more convenient, intelligent, and exciting.