Asia-Pacific Smartphone Market Sees Steady Growth, vivo Leads in Market Share

Asia-Pacific Smartphone Market Sees Steady Growth, vivo Leads in Market ShareData from TechInsights shows that the Asia-Pacific smartphone market grew 8% year-on-year in Q2 2024, aligning with the global smartphone market growth rate during the same period. In terms of market share, vivo emerged as the leader in the region with a 16% share, marking a 20% year-on-year increase

Asia-Pacific Smartphone Market Sees Steady Growth, vivo Leads in Market Share

Data from TechInsights shows that the Asia-Pacific smartphone market grew 8% year-on-year in Q2 2024, aligning with the global smartphone market growth rate during the same period. In terms of market share, vivo emerged as the leader in the region with a 16% share, marking a 20% year-on-year increase. The OPPO group and Xiaomi followed closely, each holding a 15% market share, experiencing a 6% year-on-year decline and a 32% year-on-year increase, respectively. Apple and Samsung secured the fourth and fifth positions.

Notably, among well-known brands, Motorola, Google, and Huawei exhibited strong growth momentum, each achieving over 50% year-on-year gains. Motorola, in particular, witnessed a triple-digit annual growth.

The report highlighted that emerging markets in the Asia-Pacific region, such as India and parts of Southeast Asia, hold immense growth potential. It recommended that smartphone vendors prioritize these markets as strategic focal points to drive growth and capture significant market share.

The report also emphasized the following:

• vivo's Strong Performance: vivo has successfully solidified its leading position in the Asia-Pacific region with its robust product lineup and effective marketing strategies.

• Xiaomi's Rapid Growth: Xiaomi's value-for-money products and proactive market strategies have yielded significant growth in the Asia-Pacific region.

• Motorola's Strong Comeback: Motorola's reliable performance and innovative designs have successfully attracted a large customer base.

• Potential of Emerging Markets: Asia-Pacific's emerging markets boast a vast population base and growing economic strength, offering ample market space for smartphone vendors.

In conclusion, the Asia-Pacific smartphone market maintains a healthy growth trajectory, with brands like vivo, Xiaomi, and Motorola excelling in market competition, while the potential of emerging markets remains noteworthy. Moving forward, smartphone vendors will continue vying for larger market share, focusing on product innovation, marketing strategies, and expansion into emerging markets.