Asia Pacific Smartphone Market: vivo Reigns Supreme, Domestic Brands Lead, OPPO Faces Challenges

Asia Pacific Smartphone Market: vivo Reigns Supreme, Domestic Brands Lead, OPPO Faces ChallengesTechInsights' latest report on the Asia Pacific smartphone market reveals an 8% year-on-year growth in the second quarter of 2024, aligning with the global market trend. The report states that vivo secured the top spot in the Asia Pacific market with a 16% market share, exhibiting a remarkable 20% year-on-year increase

Asia Pacific Smartphone Market: vivo Reigns Supreme, Domestic Brands Lead, OPPO Faces Challenges

TechInsights' latest report on the Asia Pacific smartphone market reveals an 8% year-on-year growth in the second quarter of 2024, aligning with the global market trend. The report states that vivo secured the top spot in the Asia Pacific market with a 16% market share, exhibiting a remarkable 20% year-on-year increase. Following closely are OPPO and Xiaomi, holding the second and third positions with 15% market share each. Xiaomi witnessed a 32% year-on-year growth, while OPPO experienced a 6% decline. While the report did not disclose specific market shares for Apple and Samsung, it highlighted the rapid growth of Motorola, Google, and Huawei, all exceeding 50% year-on-year growth, with Motorola achieving triple-digit growth.

Despite the impressive growth of brands like Motorola, their smaller market base prevents them from entering the top five. Overall, the Asia Pacific market has become dominated by domestic brands, with vivo, OPPO, and Xiaomi collectively capturing a 46% market share, nearing half of the market. Adding other domestic brands such as Huawei and Motorola, the combined market share exceeds half, indicating that Chinese brands have gained recognition and acceptance from consumers in the Asia Pacific market.

However, the report also revealed an unexpected decline of 6% year-on-year for OPPO in the second quarter. This has raised concerns within the industry about OPPO's market standing and serves as a reminder for all brands to adapt their strategies promptly to maintain competitiveness.

The report emphasizes the importance of India and Southeast Asia as emerging markets in the Asia Pacific region, where smartphone demand is expected to further expand. Brands should prioritize these key markets and adjust their strategies accordingly to keep pace with market dynamics. Of course, external factors can pose uncontrollable challenges for domestic brands in certain markets.

In conclusion, the Asia Pacific smartphone market is witnessing a trend of domestic brands leading the charge, but competition remains fierce. Brands must continuously innovate, enhance product competitiveness, and actively explore emerging markets to achieve even greater success in the future.