iPhone 16 Series Falls Short of Expectations, AppleIntelligence Could Be the Key

iPhone 16 Series Falls Short of Expectations, AppleIntelligence Could Be the KeyDespite the official release of the iPhone 16 series, its current popularity and sales are falling short of expectations, even lagging behind last year's iPhone 15 series. TechInsights, a research firm, reports that while the iPhone 16 and 16 Plus have seen no significant changes in shipping times in major markets, the Pro models have underperformed

iPhone 16 Series Falls Short of Expectations, AppleIntelligence Could Be the Key

Despite the official release of the iPhone 16 series, its current popularity and sales are falling short of expectations, even lagging behind last year's iPhone 15 series. TechInsights, a research firm, reports that while the iPhone 16 and 16 Plus have seen no significant changes in shipping times in major markets, the Pro models have underperformed. In the US, China, and the UK, the black 256GB versions of the iPhone 16 Pro and Pro Max have seen shipping times reduced by 1-2 weeks and 2-3 weeks respectively compared to the iPhone 15 Pro and 15 Pro Max.

Analysts attribute this decline in popularity to the lack of innovation in the iPhone 16 series, particularly in the domestic market, where it faced fierce competition from Huawei's simultaneous release of its three-fold phone, capturing most of the attention. The iPhone 16 series (black 256GB version) has also failed to offer much surprise with its retail prices and shipping times in the five major markets remaining consistent with last year.

However, it's too early to declare the iPhone 16 series a failure. This year, Apple introduced the highly anticipated AppleIntelligence feature, whose real-life performance will greatly impact the iPhone 16 series' market success. AppleIntelligence is expected to launch first in the US with the official release of iOS 18.1 next month, followed by a rollout to Australia, Canada, New Zealand, South Africa, and the UK in December. China, Japan, France, Germany, Spain, and other regions will receive the feature in 2025.

Furthermore, China typically sees a surge in new iPhone sales during the Double Eleven shopping festival, which falls in late October. This period is only a month away from the launch date, and consumers can expect discounts of at least 500 yuan, potentially encouraging more rational purchases.

In conclusion, while the iPhone 16 series has fallen short of expectations in terms of popularity, the actual performance of AppleIntelligence will be crucial in determining its market success. The upcoming Double Eleven shopping festival is also expected to generate a sales peak for the iPhone 16 series. Ultimately, the success of the iPhone 16 series will depend on time and the market's verdict.