OPPO Will Not Launch a Tri-Foldable Phone for Now, Focusing on Car Connectivity Instead

OPPO Will Not Launch a Tri-Foldable Phone for Now, Focusing on Car Connectivity InsteadDuring OPPO's flagship store communication meeting today, Liu Bo, President of OPPO China, stated that OPPO has long had a research plan for a tri-foldable phone, but they have chosen not to launch this product for now. He said, "We haven't seen a strong consumer demand for it, so we won't be launching a tri-fold product for now

OPPO Will Not Launch a Tri-Foldable Phone for Now, Focusing on Car Connectivity Instead

During OPPO's flagship store communication meeting today, Liu Bo, President of OPPO China, stated that OPPO has long had a research plan for a tri-foldable phone, but they have chosen not to launch this product for now. He said, "We haven't seen a strong consumer demand for it, so we won't be launching a tri-fold product for now."

Regarding the automotive industry, Liu Bo said that OPPO's core strategy is to create the best smartphones and core peripherals. They will focus on what is important, and OPPO's current product categories still have room for improvement in terms of both products and scale. They have explicitly stated that they will not manufacture cars but will collaborate with car manufacturers to create better connectivity between mobile phones and cars.

IT Home has found that multiple manufacturers have registered design patents for tri-foldable phones, but none have been able to mass-produce them. The Huawei MateXT Master Edition is the only tri-foldable phone currently on the market.

Additionally, OPPO showcased the OPPOX2021 scroll screen concept phone in 2020, which also never went into production. This device featured a variable OLED flexible scroll screen, ranging from 6.7 inches to 7.4 inches. It utilized OPPO's self-developed RollMotor powertrain, dual-matrix embedded clutch structure, and dynamic screen area skeleton lamination to achieve a nearly "zero-crease" effect, allowing the screen to stretch and retract like a scroll.

Liu Bo's statements indicate that OPPO is currently taking a cautious approach to the tri-foldable phone market, believing that consumer demand for such devices is not strong at this stage. This also reflects the current state of the foldable phone market. While many manufacturers have invested in research and development, only a handful have managed to achieve mass production.

OPPO's decision to focus on smartphones and peripherals, as well as collaborations with car companies, indicates their commitment to their core strengths. They also believe that the connection between phones and cars is a crucial direction for the future and will be actively exploring this field.

OPPO's strategy also reflects the current competitive landscape of the smartphone market. With the advent of the 5G era, smartphone manufacturers are all looking for new breakthroughs. Foldable phones and intelligent cars have become popular directions. However, market competition is becoming more intense, requiring manufacturers to define their development direction more precisely to stand out.

OPPO's announcement has also sparked discussions about the future development of tri-foldable phones. Although current market demand is not robust, with technological advancements, cost reductions, and improved user experiences, tri-foldable phones may have new opportunities for growth in the future.

Overall, OPPO's strategic decisions reflect the current trends in the smartphone market and demonstrate their strategic layout in the future market competition. They will continue to focus on smartphones and peripherals while actively exploring the field of mobile phone and car connectivity, aiming to gain a competitive edge in the future market.