iPhone 16 Sales Cooling Off? Morgan Stanley: Shorter Delivery Times Suggest Weaker-Than-Expected Demand
iPhone 16 Sales Cooling Off? Morgan Stanley: Shorter Delivery Times Suggest Weaker-Than-Expected DemandOn September 26, 2024, Morgan Stanley released a research report indicating that the iPhone 16's delivery times are significantly shorter than previous generations, potentially suggesting that the product's popularity may be falling short of expectations. Morgan Stanley data shows that as of September 24, the average delivery time for the iPhone 16 in the United States was only 15
iPhone 16 Sales Cooling Off? Morgan Stanley: Shorter Delivery Times Suggest Weaker-Than-Expected Demand
On September 26, 2024, Morgan Stanley released a research report indicating that the iPhone 16's delivery times are significantly shorter than previous generations, potentially suggesting that the product's popularity may be falling short of expectations. Morgan Stanley data shows that as of September 24, the average delivery time for the iPhone 16 in the United States was only 15.2 days, significantly lower than the 25.7 days for the iPhone 15 and 18 days for the iPhone 14 during the same period last year. Internationally, the iPhone 16's average delivery time sits at 16.3 days, also lower than the iPhone 15's 28.5 days.
The iPhone 16 series' potential underperformance in sales could be attributed to a number of factors. Firstly, consumers generally perceive the iPhone 16 series as lacking in innovation and failing to deliver the anticipated revolutionary changes. While Apple has highlighted the iPhone 16 series' first integration of AppleIntelligence in its marketing, the feature was not immediately available at launch and is expected to roll out in October, which undoubtedly dampens consumer buying interest.
Despite the shortened delivery times for the iPhone 16 series, this does not necessarily imply sluggish sales. It could also indicate that Apple has improved its supply chain efficiency, leading to shorter production and delivery times. However, Morgan Stanley's report has nonetheless garnered market attention, and investors will closely monitor the subsequent sales performance of the iPhone 16 series and the actual implementation of the AppleIntelligence feature.
Tag: iPhone Sales Cooling Off Morgan Stanley Shorter Delivery Times
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