Vivo Dominates the Mid-to-Low-End Market: Unveiling the Secrets Behind Its Sales

Vivo Dominates the Mid-to-Low-End Market: Unveiling the Secrets Behind Its SalesIt's common knowledge that, apart from Apple, the majority of smartphone sales for other brands come from mid-to-low-end models. Flagship models are primarily used to showcase technical prowess and brand image

Vivo Dominates the Mid-to-Low-End Market: Unveiling the Secrets Behind Its Sales

It's common knowledge that, apart from Apple, the majority of smartphone sales for other brands come from mid-to-low-end models. Flagship models are primarily used to showcase technical prowess and brand image. Therefore, for Android brands, the saying "he who wins the mid-to-low-end market wins the world" is not just a slogan but a reality. As the leading brand in the domestic smartphone market, vivo's success is partially attributed to its strong performance in the mid-to-low-end market.

Data Speaks: Vivo Leads in the 1000-2000 Yuan Price Segment

According to data provided by industry insider "Wisdom Chip Insider," the domestic mid-to-low-end smartphone market in August 2024 showed the following rankings:

• 1500-2000 Yuan: Vivo, Honor, OPPO, Xiaomi, Huawei, Others (Samsung), Apple.

• 1000-1500 Yuan: Vivo, Honor, OPPO, Huawei, Xiaomi, Others, Apple.

• 0-1000 Yuan: Xiaomi, Vivo, Honor, OPPO, Others, Huawei, Apple.

The data clearly demonstrates that vivo topped the rankings in both the 1000-1500 Yuan and 1500-2000 Yuan price segments. Xiaomi, on the other hand, trailed behind other top five domestic brands in the 1000-1500 Yuan segment.

The Strong Performance of vivo Y-Series and iQOO Z-Series

Many may focus on vivo's X-series, S-series, and iQOO Neo-series, but often overlook the outstanding performance of the vivo Y-series and iQOO Z-series in the mid-to-low-end market. These often-overlooked models contribute significantly to vivo's overall sales.

Xiaomi Redmi Dominates the 0-1000 Yuan Segment

In the 0-1000 Yuan price segment, Xiaomi, through its Redmi series, has emerged as the leader, leveraging its cost-effectiveness. Redmi models, known for their packed features at attractive prices, appeal to consumers prioritizing value for money.

Overturning Conventional Wisdom: Vivo's Powerful Performance in the Mid-to-Low-End Market

vivo's remarkable performance in the mid-to-low-end market has challenged many pre-conceived notions about the brand. It's often assumed that Xiaomi is the king of the mid-to-low-end market, overlooking vivo's efforts and achievements in this space.

The Key Factor Behind vivo's Success: Focusing on the Mid-to-Low-End Market

The facts speak for themselves: vivo's strategy focusing on the mid-to-low-end market has yielded significant success. This dedication to the segment has paved the way for its current position as the leading smartphone brand in China.

Other Brands Need to Leverage the Mid-to-Low-End Market

vivo's success story offers valuable insights for other smartphone brands: to firmly establish themselves in the domestic market, they must prioritize the mid-to-low-end market, investing more resources in this segment to gain a larger market share.

Apple's Strategy: Focusing on the High-End Market

Apple has opted for a different development strategy, concentrating on the high-end market. Despite its bottom ranking in the mid-to-low-end market, this doesn't pose a threat to Apple, as its product positioning and target audience don't overlap with the mid-to-low-end market.

Conclusion: vivo's Success Story is Worth Emulating

vivo's success in the mid-to-low-end market has not only generated immense value for the brand but also provides a valuable benchmark for other smartphone brands. In the future market competition, those who can best capitalize on the mid-to-low-end market will gain a significant advantage.