Huawei Mate60 Pro Wins Big, Reshaping the High-End Market Landscape: Brand Influence Becomes the Key to Victory

Huawei Mate60 Pro Wins Big, Reshaping the High-End Market Landscape: Brand Influence Becomes the Key to VictoryBig data reveals that, regardless of whether it's the Xiaomi 14 series, the vivo X100 series, the OPPO Find X7 series, or the Redmi K70 series, the best-selling models are always the most basic standard versions. Achieving half the sales of the standard version for the Pro version is already considered a great achievement, as Pro versions typically sell significantly less than their standard counterparts

Huawei Mate60 Pro Wins Big, Reshaping the High-End Market Landscape: Brand Influence Becomes the Key to Victory

Big data reveals that, regardless of whether it's the Xiaomi 14 series, the vivo X100 series, the OPPO Find X7 series, or the Redmi K70 series, the best-selling models are always the most basic standard versions. Achieving half the sales of the standard version for the Pro version is already considered a great achievement, as Pro versions typically sell significantly less than their standard counterparts. This applies to all domestic brands except Huawei. For Huawei, the best-selling flagship model is often the Pro version. Take a look at the data provided by industry expert "Wisdom Chip Insider."

This data, released on October 6th, shows the sales breakdown of the four models in the Huawei Mate60 series. It shows that the Huawei Mate60 Pro+ and Huawei Mate60 Master Edition have the highest sales, followed by the Huawei Mate60, which is doing decent. However, the best-selling model is the Huawei Mate60 Pro, outselling the other three versions combined. No wonder industry insiders directly state that the Huawei Mate60 Pro has won big. What's even more impressive is that this series didn't even have a dedicated launch event; it was directly put on sale. This, my friends, is the power of Huawei, where even the more expensive models achieve higher sales.

This is why Huawei's forceful return last year led to a sudden shift in the domestic high-end market. Currently, the only brand that can compete with Apple in the high-end segment is Huawei. While other domestic brands are trying hard, even combined, they are unlikely to be a match for Huawei, let alone go head-to-head with Apple. Higher-priced models achieving higher sales is a strategy Apple pioneered in the industry, and now Huawei has achieved the same. We hope other domestic brands will follow Huawei's lead and strive to have their higher-positioned models earn recognition surpassing their standard versions.

From another perspective, at this level of devices, the competition is no longer about product performance but rather about overall brand influence and the emotional value a brand brings to consumers. In other words, at this level, enhancing brand influence becomes more important than enhancing product performance.

Here's an analysis of why the Huawei Mate60 Pro sales are leading:

1. Huawei's Brand Influence:

• Huawei possesses a strong brand influence in the high-end smartphone market, with users holding high trust and expectations for the Huawei brand.

• Through years of accumulated efforts, the Huawei brand has become synonymous with high quality and reliability, leading users to willingly pay a premium price for its products.

2. Powerful Product Capabilities:

• The Huawei Mate60 Pro boasts leading hardware configurations and innovative technologies, such as satellite communication capabilities and a powerful imaging system, fulfilling the ultimate pursuit of high-end users for cutting-edge products.

• The outstanding product experience has also earned the Huawei Mate60 Pro a positive reputation and market recognition.

3. Unique Market Positioning:

• The Huawei Mate60 Pro targets the high-end market, where the user base has a strong spending power and is relatively price-insensitive.

• Huawei has achieved precise market segmentation in its brand positioning, positioning the Pro version as a flagship product, attracting even more consumers.

4. Successful Market Strategy:

• The Huawei Mate60 series skipped the traditional launch event and went directly on sale, a marketing strategy that emphasizes the product's core strengths, avoiding the fatigue associated with lengthy launch events.

• Through effective marketing techniques, Huawei has created immense market buzz and user anticipation, further boosting product sales.

The leading sales of the Huawei Mate60 Pro are a testament to the importance of brand influence in the high-end market. In the future, more and more domestic brands need to recognize the significance of brand power and invest more resources in brand building to ultimately achieve victory in the high-end market.

Further Explanation of the Importance of Brand Influence in the High-End Market:

• Brand Value: High-end products often come with a higher price tag, prompting consumers to be more cautious in their purchases. They not only consider the product's performance but also its brand value, including brand history, brand culture, and brand philosophy.

• Brand Trust: High-end users have higher demands for product quality and reliability. They prefer brands they trust, as brand trust provides them with greater confidence in product quality.

• Brand Premium: High-end products often command a high-brand premium, meaning users are willing to pay a higher price for the brand's value.

• Brand Loyalty: High-end users tend to have higher brand loyalty. Once they experience a brand's high-quality products, they become loyal customers and continue to purchase the brand's subsequent products.

In conclusion, the high-end market is not just a competition of products but also a battle of brand power. Only those with strong brand influence can stand invincible in the high-end market. The leading sales of the Huawei Mate60 Pro provide valuable lessons for other domestic brands. We hope more brands will realize the significance of brand power and strive to develop their own brand advantages to achieve greater success in the high-end market.