Week 39 Mobile Market: Apple Remains Top, Huawei Surges to Second with MateXT, OPPO Declines

Week 39 Mobile Market: Apple Remains Top, Huawei Surges to Second with MateXT, OPPO DeclinesWhile data release for W39 was delayed due to the National Day Golden Week holiday, reaching us on October 8th, it doesn't diminish our interest in the domestic mobile market performance. According to data provided by wisdom chip insider, in W39 (Sep 23-29), the final week of the third quarter, the domestic mobile market ranking is as follows:Champion: Apple, 20

Week 39 Mobile Market: Apple Remains Top, Huawei Surges to Second with MateXT, OPPO Declines

While data release for W39 was delayed due to the National Day Golden Week holiday, reaching us on October 8th, it doesn't diminish our interest in the domestic mobile market performance. According to data provided by wisdom chip insider, in W39 (Sep 23-29), the final week of the third quarter, the domestic mobile market ranking is as follows:

Champion: Apple, 20.17% market share

Apple, thanks to the launch of iPhone 16 series on September 20th, has maintained its top spot for two consecutive weeks. Although iPhone 16 series sales haven't significantly improved compared to iPhone 15, it still holds a strong market performance.

Runner-up: Huawei, 19.71% overall market share

Huawei impressed this week with a 19.71% overall market share, including 17.45% for Huawei and 2.26% for Huawei Smart Selection. The hot sales of Huawei MateXT, a triple-folding screen phone, boosted sales of other Huawei models, propelling it to second place.

Third Place: vivo, 16.26% overall market share

vivo ranked third this week with a 16.26% overall market share, including 11.52% for vivo and 4.74% for iQOO. Slipping from the top spot for two or three consecutive weeks, along with declining market share suggests vivo is facing some challenges. It needs to identify the root causes and make improvements.

Fourth: Xiaomi, 14.45% market share

Xiaomi maintained a stable market performance this week with a 14.45% market share.

Fifth: Honor, 12.99% market share

Honor ranked fifth this week with a 12.99% market share.

Sixth: OPPO, 12.84% overall market share

OPPO struggled this week with a meager 12.84% overall market share, including 10.70% for OPPO, 0.95% for OnePlus, and 1.18% for realme. Excluding realme, OPPO's market share falls below 12%, widening the gap with vivo and Huawei. OnePlus, in particular, achieved a new low with less than 1% market share in the domestic market this week.

It's worth noting that W39 experienced a significant year-on-year decline. While Apple ranks first, its absolute shipment volume is not substantial. This may be attributed to various brands preheating for their flagship models launching in October, leading consumers to adopt a wait-and-see approach.

Overall, the mobile market witnessed intense competition in W39, with brands experiencing ups and downs. Apple led the charge with the advantage of new product launches, Huawei rebounded with its flagship models, vivo faced challenges, and OPPO underperformed. Future market competition will only intensify, requiring brands to constantly innovate to remain competitive.