Double Eleven High-End Smartphone Sales Ranking: Apple Dominates, Huawei Closely Follows, Domestic Brands Catch Up

Double Eleven High-End Smartphone Sales Ranking: Apple Dominates, Huawei Closely Follows, Domestic Brands Catch UpIn common perception, smartphones priced over 4,000 yuan are considered high-end models. However, in reality, the high-end segment is further divided into regular high-end models and ultra-high-end models

Double Eleven High-End Smartphone Sales Ranking: Apple Dominates, Huawei Closely Follows, Domestic Brands Catch Up

In common perception, smartphones priced over 4,000 yuan are considered high-end models. However, in reality, the high-end segment is further divided into regular high-end models and ultra-high-end models. The former is self-explanatory, while the latter generally refers to models priced over 6,000 yuan. In this price range, the domestic market exhibits a duopoly between Apple and Huawei.

Don't believe us? Take a look at JD.com's Double Eleven single-unit sales Top 10 list for models priced over 6,000 yuan as of 10:18 AM on October 17th. The data shows that the iPhone 16 Pro Max ranks first, followed by the iPhone 15 Pro Max and iPhone 16 Pro. From fourth to tenth place are: Huawei Mate 60 Pro, Huawei Pura 70 Pro, iPhone 15, iPhone 16, Vivo XFold 3, Xiaomi MIX Flip, and Xiaomi 14 Ultra.

The list reveals that Apple occupies the top three positions, with five models making it into the top ten overall. The remaining five slots are shared by domestic smartphone brands. Huawei has two models, Vivo has one, and Xiaomi has two.

Following the top three, Huawei's two flagship models, the Mate 60 Pro and Pura 70 Pro, come in close behind. The sales of both these models surpass those of the iPhone 15 and iPhone 16. Therefore, in this price range, only Huawei currently has the potential to challenge Apple in the domestic market.

While Vivo and Xiaomi have models on the list, their overall strength remains behind Huawei. Surprisingly, Huawei's Mate X5 foldable phone is absent from the list. Is it due to production capacity issues or other factors?

This year's Double Eleven has seen Apple truly "conceal its chips". In previous years, after launching the new iPhone, older models would only be available in the standard version and would sell exceptionally well. However, this year, all versions seem to be available.

It's worth highlighting the Xiaomi MIX Flip model. Unexpectedly, Xiaomi's first foray into the vertical clamshell foldable category has become a hit, achieving impressive sales even surpassing its Huawei counterpart.

Furthermore, Honor and OPPO need to step up their game. Currently, neither brand has any models on the list in this price range.

Overall, the Double Eleven high-end smartphone sales ranking reflects Apple's dominant strength, with Huawei closely behind, while domestic brands are catching up. The future will see fiercer competition in the high-end smartphone market. Domestic smartphone manufacturers are expected to continue striving for excellence, launching more innovative products and offering consumers a wider selection.