vivo App Store's New Content Zone Now Fully Open, Boosting Download Conversion Rate by 30%+
vivo App Store's New Content Zone Now Fully Open, Boosting Download Conversion Rate by 30%+vivo today announced that its new Content Zone feature in the App Store is now fully available to all developers (including app and game developers). This feature allows developers to prominently display in-app content, increasing app download conversion rates
vivo App Store's New Content Zone Now Fully Open, Boosting Download Conversion Rate by 30%+
vivo today announced that its new Content Zone feature in the App Store is now fully available to all developers (including app and game developers). This feature allows developers to prominently display in-app content, increasing app download conversion rates.
According to vivo, developers can use the new Content Zone to showcase in-app events, live streams, tournaments, benefits, popular programs, and more on the app store detail page, supporting up to three displayed content items simultaneously. In A/B testing, the new Content Zone achieved a download conversion rate (CTR) increase of over 30% in some cases.
vivo stated that the new Content Zone feature helps developers better capture user attention, increasing user awareness and interest in their apps, ultimately boosting download conversion rates. Developers can configure and use this feature through the vivo Open Platform.
The vivo App Store is a critical app distribution platform on Android devices and is committed to providing developers with superior services. The launch of the new Content Zone function will further enhance the App Store's value, aiding developers in achieving greater success.
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