Smartphone Market Recovers: Apple Leads, Motorola and Huawei Surge
Smartphone Market Recovers: Apple Leads, Motorola and Huawei SurgeThe latest report from market research firm Counterpoint Research shows that global smartphone sales grew 2% year-on-year in the third quarter of 2024, marking the first time the market has seen a year-on-year increase in the third quarter since 2018. The highest growth rates came from Latin America, Western Europe, and Japan, driving the overall market recovery
Smartphone Market Recovers: Apple Leads, Motorola and Huawei Surge
The latest report from market research firm Counterpoint Research shows that global smartphone sales grew 2% year-on-year in the third quarter of 2024, marking the first time the market has seen a year-on-year increase in the third quarter since 2018. The highest growth rates came from Latin America, Western Europe, and Japan, driving the overall market recovery.
Notably, Samsung and Apple saw flat year-on-year sales in the quarter. Apple, thanks to the early release of the iPhone 16 in September, topped the sales charts and claimed the title of the top-selling brand for the quarter.
Beyond the top five, Motorola and Huawei led the market growth, with sales increasing by almost 30%. Motorola and Google both set their highest-ever quarterly sales records, demonstrating their growing competitiveness in the market.
Although the smartphone market recovery in the third quarter slowed down, Counterpoint Research remains optimistic about the full year 2024, expecting year-on-year sales growth.
The smartphone market recovery can be attributed to a combination of factors. First, the gradual global economic recovery has given consumers greater purchasing power. Second, the widespread adoption of 5G technology and the expanding application scenarios have spurred consumer demand for new generation smartphones. Finally, the continuous innovation in products by phone manufacturers, introducing more attractive models, has also fueled market growth.
Looking ahead, the smartphone market will remain intensely competitive, and manufacturers need to continuously improve their product innovation capabilities to meet the increasingly diverse needs of consumers. At the same time, the development and application of 5G technology will continue to drive the growth of the smartphone market. Overall, the outlook for the smartphone market remains positive, and it is expected to continue to grow in the future.
Tag: Smartphone Market Recovers Apple Leads Motorola and Huawei Surge
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