iPhone SE4 and iPhone 16: Two Cards Played by Apple, With Divergent Destinies?

iPhone SE4 and iPhone 16: Two Cards Played by Apple, With Divergent Destinies?The iPhone's dominance in the market is facing challenges, both from pressure from domestic Chinese brands and its own struggles with a lack of innovation. However, Apple has not given up, and the upcoming iPhone SE4 and iPhone 16 could potentially revive its fortunes

iPhone SE4 and iPhone 16: Two Cards Played by Apple, With Divergent Destinies?

The iPhone's dominance in the market is facing challenges, both from pressure from domestic Chinese brands and its own struggles with a lack of innovation. However, Apple has not given up, and the upcoming iPhone SE4 and iPhone 16 could potentially revive its fortunes.

iPhone SE4: Upgraded Configuration, Possibly More Affordable?

The much anticipated iPhone SE4 is about to enter mass production, with an expected release in March next year. While maintaining the design style of the iPhone 14, the phone incorporates several new elements, such as a 6.1-inch OLED screen, a notch display supporting FaceID, and a USB-C port. In terms of configuration, the iPhone SE4 is equipped with Apple's A18 chip, 8GB of RAM, and supports Apple's self-developed 5G baseband, making its performance noteworthy. Moreover, this phone will be the first to feature AppleIntelligence, providing users with a more intelligent experience.

Regarding the camera, the iPhone SE4 also sees an upgrade, with a 48MP rear camera and a 12MP front camera, capable of fulfilling everyday shooting needs. However, this phone also has some drawbacks, such as a screen that supports only 60Hz refresh rate and a single SIM design that doesn't support dual SIM dual standby.

iPhone 16: Cancellation Rumors, Can Price Reduction Turn the Tide?

Compared to the optimistic outlook for the iPhone SE4, the iPhone 16 faces greater pressure. According to analyst Ming-Chi Kuo, the sales of the non-Pro version of the iPhone 16 are sluggish, and a large-scale cancellation is expected. Data shows that from the fourth quarter of 2024 to the first half of 2025, the cancellation volume of the iPhone 16 is expected to reach 10 million units, the majority of which are non-Pro models.

The underwhelming market performance of the iPhone 16 could be related to its pricing strategy. Consumers have shown greater interest in the Pro and Pro Max models with higher prices. Previous data indicated a 20% increase in sales for the iPhone 16 series in the first three weeks after launch, with high-end models experiencing a 44% year-on-year sales growth.

To reverse the trend, Apple may implement a price reduction strategy. This will reduce profit margins, but it could potentially stimulate sales growth.

The Future of Both Phones: Opportunities and Challenges Coexist

The fates of the iPhone SE4 and iPhone 16 are distinctly different, both facing opportunities and challenges. The iPhone SE4, with its upgraded configuration and potentially more affordable price, is expected to attract more users. The iPhone 16, on the other hand, needs to find a more suitable pricing strategy to return to the mainstream market.

The future of these two phones remains to be seen.