Xiaomi 15 Series Officially Announced with Price Increase! Lei Jun: Component Costs Rise, R&D Investment Increases

Xiaomi 15 Series Officially Announced with Price Increase! Lei Jun: Component Costs Rise, R&D Investment IncreasesFast Technology, October 24 - Xiaomi 15 series has been officially announced, revealing the design of the Xiaomi 15 and Xiaomi 15 Pro. The new models retain the previous design but have been optimized with more refined details, resulting in significant improvements in texture and feel

Xiaomi 15 Series Officially Announced with Price Increase! Lei Jun: Component Costs Rise, R&D Investment Increases

Fast Technology, October 24 - Xiaomi 15 series has been officially announced, revealing the design of the Xiaomi 15 and Xiaomi 15 Pro. The new models retain the previous design but have been optimized with more refined details, resulting in significant improvements in texture and feel. However, the most concerning question for users is whether the Xiaomi 15 series will see a price increase. Today, Lei Jun personally confirmed that the Xiaomi 15 series will indeed have a price increase!

Lei Jun stated that he had promised users last year that the Xiaomi 14 would be the last flagship priced at 3999 yuan. However, due to the significant increase in component costs this year, coupled with increased R&D investments, the Xiaomi 15 series has had to undergo price adjustments. Lei Jun also expressed his gratitude for users' understanding and promised to deliver great products.

In fact, Xiaomi executive Wang Teng had hinted at the possibility of a price increase for the new phones in public speeches. This year, the overall smartphone market has witnessed a price increase trend, with nearly all manufacturers adjusting the prices of their products.

The primary factors contributing to the price increase in smartphones are:

• Flagship Processor Upgrade: This year, flagship phones generally feature the latest 3nm process processors. The advanced process costs far higher than previous generations, resulting in a significant increase in chip costs.

• Memory Price Increase: Memory prices have been consistently rising over the past year and have now reached a peak. As a core component in smartphones, the increase in memory prices inevitably pushes up the overall cost of the devices.

In addition to the Xiaomi 15 series, there are reports suggesting that the Redmi K80 series will also see a price increase. This indicates that the smartphone market is facing cost pressures this year, making price increases an inevitable trend.

Despite this, it is believed that Xiaomi will strive to control the magnitude of the price increase and ensure the quality of its products. Let's eagerly await the official launch of the Xiaomi 15 series and see what surprises and breakthroughs it brings.