Xiaomi 15 Series is about to launch, price may break 3999 yuan, Lei Jun: Thanks for understanding!

Xiaomi 15 Series is about to launch, price may break 3999 yuan, Lei Jun: Thanks for understanding!The Xiaomi 15 series will be officially launched on October 29th. The biggest suspense surrounding this series is undoubtedly the price

Xiaomi 15 Series is about to launch, price may break 3999 yuan, Lei Jun: Thanks for understanding!

The Xiaomi 15 series will be officially launched on October 29th. The biggest suspense surrounding this series is undoubtedly the price. Xiaomi, which has always been known for its cost-effectiveness, seems unable to withstand the pressure anymore. Breaking through the 3999 yuan price mark seems inevitable. Lei Jun yesterday also posted on Weibo: "Last year I told everyone that Xiaomi 14 would be the last time we priced it at 3999 yuan. This year, the cost of components has increased significantly, and we have also invested heavily in R&D. Xiaomi 15 does need a price increase. Thank you for your understanding, we will definitely make the product good!"

In fact, Lei Jun had already prepared everyone for a price increase for the Xiaomi 15 series when the Xiaomi 14 series was launched. Moreover, the 3999 yuan price for the Xiaomi 14 was a strategic positioning, and the 8GB + 256GB storage version is not something most users would choose. Therefore, the actual starting price of the Xiaomi 14 series could be considered 4299 yuan.

For the Xiaomi 15 series, the rising cost of components is the most important reason for the price increase. Previously, there were reports that the manufacturing costs of TSMC's 3nm process have increased significantly, leading to a huge increase in the cost of chips. A single Snapdragon 8 Gen 2 chip costs around 1200 yuan. At the same time, the current storage market is at the peak of its cyclical fluctuation, leading to an uncontrollable increase in phone costs, making a price increase unavoidable.

For consumers, the price increase of the Xiaomi 15 series is acceptable. After all, Xiaomi's quality has been recognized by users, and there is no need to forcefully suppress prices. As for cost-effectiveness, the Redmi K series will handle that. Xiaomi 6 has shown Xiaomi that a slight increase in price can make phone costs more flexible and improve phone quality. The Xiaomi 15 series can naturally repeat this experience. Forcing the price to remain the same will undoubtedly lead to downgrades, which will have a fatal impact on the high-end reputation Xiaomi has so painstakingly built.

In short, the price increase of the Xiaomi 15 series is a result of both market environment and the company's own development strategy. While the price may break through 3999 yuan, we believe Xiaomi will still make the product well and bring users a better experience. Let's wait and see what surprises the Xiaomi 15 series will bring at the October 29th launch event.