Shoot Portraits, Choose OPPO! Find X8 Series: Redefining Imaging with AI, Addressing User Pain Points and Targeting Apple Users

Shoot Portraits, Choose OPPO! Find X8 Series: Redefining Imaging with AI, Addressing User Pain Points and Targeting Apple UsersOPPO yesterday launched its new flagship Find X8 series, focusing on "Shadowless Capture", allowing for effortless capturing of atmospheric environmental portraits without switching modes. The series also features an ultra-thin straight screen design and AI-powered one-key screen interaction for a convenient AI experience

Shoot Portraits, Choose OPPO! Find X8 Series: Redefining Imaging with AI, Addressing User Pain Points and Targeting Apple Users

OPPO yesterday launched its new flagship Find X8 series, focusing on "Shadowless Capture", allowing for effortless capturing of atmospheric environmental portraits without switching modes. The series also features an ultra-thin straight screen design and AI-powered one-key screen interaction for a convenient AI experience. OPPO Chief Product Officer Liu Zuohu stated, "The Find X8 series aims to empower every user to easily capture moments, emotions, and atmospheric environmental portraits." He boldly declared, "For portraits, choose OPPO!"

Following the launch, OPPO's executive team engaged in discussions with media, providing comprehensive insights into the Find X8 series' innovations, covering aspects like design, imaging technology, user targeting, and benchmarking against Apple.

From an imaging perspective, the Find X8 series continues OPPO's pursuit of aesthetically driven mobile imaging technology, striving to bring professional portrait photography to smartphones and consistently leading industry advancements. From the correct light and shadow tones of Find X6, to the mid-tones of Find X7, and now environmental portraits with Find X8, OPPO continuously explores the pinnacle of portrait photography.

The core of the Find X8 series lies in the deep integration of AI and imaging. OPPO has invested heavily in researching how to reconstruct imaging technology architecture with AI. For instance, the AI-powered Super Light and Shadow imaging system delivers the correct tonal relationships, resulting in warm, natural, and aesthetically pleasing portraits.

While ensuring fundamental portrait image quality, the Find X8 series introduces a style engine, offering new film and soft-light portrait styles, preserving accurate light and shadow and supporting ProXDR display for a more atmospheric portrait experience. Super-clear live photos, as moving images, offer more capabilities compared to competitors, such as adding filters, anti-shake, and HDR, combined with AI anti-ghosting technology, to achieve crystal-clear frames.

In terms of design, the Find X8 series comes in Standard and Pro versions, with the return of a straight screen as a prominent highlight. This design not only aligns with current user preferences for the clean aesthetics of straight screens but also reflects OPPO's keen understanding of market trends. OPPO has delved deep into understanding user needs, recognizing the unique aesthetic desires and requirements of users on platforms like Xiaohongshu (Little Red Book). Consequently, the design prioritizes fashion and personalization, aiming to attract a younger user base.

It's worth noting that the Find X8 Pro features a solid-state capture button, a long-sought goal for OPPO. The Find X8 series prioritizes "Shadowless Capture", and this button design facilitates capturing moments effortlessly, resulting in atmospheric photos.

The Find X8 series also showcases a notable shift in its target user demographics. OPPO has recognized market and user needs, noting that many users face pain points they struggle to articulate. However, users on platforms like Xiaohongshu can clearly express their imaging demands, and their requirements have influenced product improvements and optimization within OPPO.

The Find X8 series caters more to the preferences of younger users, reflecting a transition in user targeting from the elite to a younger audience. Liu Zuohu stated, "We aim to convert Apple users. To put it bluntly, we want to provide Apple users with an alternative. It's not ideal for Apple users to have limited choices."

Apple's user base is vast, with a large number of existing users, presenting a significant opportunity for any Android brand. The Find X6 and Find X7 successfully attracted a substantial number of Apple users. Liu Zuohu admitted, "With so many Apple users, converting even 10% would be remarkable. The number of Find X8 units sold and the number of users who purchased it are the most crucial metrics."

The launch of the Find X8 series not only showcases OPPO's continuous innovation in imaging technology and product design but also demonstrates its deep understanding of user needs and keen grasp of market trends. With its advanced imaging technology, exquisite design, and precise user targeting, the Find X8 is poised to ignite a new wave within the market, delivering an unparalleled imaging experience for users.