China Smartphone Market Q3 2024: vivo Leads, Huawei Makes a Strong Comeback, Apple Holds Second Position

China Smartphone Market Q3 2024: vivo Leads, Huawei Makes a Strong Comeback, Apple Holds Second PositionIn the third quarter of 2024, smartphone shipments in China reached approximately 68.78 million units, representing a year-on-year growth of 3

China Smartphone Market Q3 2024: vivo Leads, Huawei Makes a Strong Comeback, Apple Holds Second Position

In the third quarter of 2024, smartphone shipments in China reached approximately 68.78 million units, representing a year-on-year growth of 3.2%. This marks the fourth consecutive quarter of growth but with a slight slowdown in pace. vivo maintained its top position in the domestic smartphone market with a 18.6% share, reflecting a year-on-year increase of 21.5%. Huawei, fueled by new product launches and promotional campaigns, saw its market share jump to 15.3%, placing it third with a remarkable 42% year-on-year growth, indicating a strong rebound. Apple followed closely in second position with a 15.6% share, although experiencing a slight 0.3% decline compared to the previous year.

vivo Continues to Lead with a Combined High-end and Mid-range Product Strategy

vivo solidified its top spot in the domestic smartphone market during the third quarter, a testament to its strategic approach encompassing both high-end and mid-range product lines. The brand made significant strides in advancing its high-end product portfolio while simultaneously refreshing its mid-range offerings. This comprehensive approach, encompassing a wide range of device options, has effectively maintained its overall market dominance.

Huawei's Strong Return Driven by Foldable Phones and Promotions

Huawei achieved a market share of 15.3% in the third quarter, securing the third position with a year-on-year growth exceeding 40%. The company's launch of three foldable smartphones in the third quarter garnered significant attention. Furthermore, Huawei's implementation of various promotional initiatives effectively fueled sales growth. With the upcoming release of the pure HarmonyOS system and the launch of new Mate series devices in the fourth quarter, Huawei is poised to maintain its upward trajectory.

Apple's New iPhone Launch Sees Stable Initial Sales, Promotions Expected to Boost Volume

Apple introduced its new iPhone 16 series this month, but initial sales haven't shown a significant improvement compared to the same period last year. However, drawing from past experience, with Apple's anticipated rollout of various promotional activities across shopping platforms in the coming period, sales are expected to witness substantial growth.

Xiaomi Achieves Steady Growth, New Flagships Poised to Drive Sales Increase

Xiaomi has maintained its consistent year-on-year growth for the fifth consecutive quarter, securing the fourth position with a 14.8% market share in the third quarter. The anticipated launch of the Xiaomi 15 series and Redmi K series flagship devices in the fourth quarter is projected to usher in a new wave of sales growth for Xiaomi.

Other Brands Falter, Market Landscape Faces Challenges

Brands like Honor and OPPO experienced a decline in rankings during this quarter. Honor saw a 22.5% year-on-year decrease, while OPPO failed to secure a top five position.

Looking Ahead: Competition to Intensify

As flagship devices from various manufacturers continue to launch throughout the third quarter, coupled with the Double 11 shopping festival in the fourth quarter, market competition is set to become even more intense. The future evolution of the market landscape warrants close observation.