Apple's AI Feature, AppleIntelligence, Officially Launches: Can it Revive iPhone Sales?
Apple's AI Feature, AppleIntelligence, Officially Launches: Can it Revive iPhone Sales?Apple recently announced that its highly anticipated AI feature, AppleIntelligence, will officially launch on October 28th, alongside the release of iOS 18.1
Apple's AI Feature, AppleIntelligence, Officially Launches: Can it Revive iPhone Sales?
Apple recently announced that its highly anticipated AI feature, AppleIntelligence, will officially launch on October 28th, alongside the release of iOS 18.1. The feature will bring a suite of new AI-powered capabilities, including writing tools, photo cleanup, notification summaries, and enhanced Siri features. The market largely believes that AppleIntelligence will be one of Apple's new growth drivers in 2025, but there is debate on whether it can drive iPhone sales in the short term.
AppleIntelligence includes the following key features:
- WritingTool: Optimizes user text input and improves writing quality.
- CleanUpinPhotos: Automatically recognizes and organizes photo files, optimizing storage space.
- NotificationSummaries: Intelligently generates summaries of app notifications, helping users get key information.
- Enhanced Siri Features: Enables the voice assistant to provide more accurate information.
In the iOS 18.2 version, set to launch in December, Apple will integrate Siri with ChatGPT, offering users a more powerful AI experience. Users will be able to utilize ImagePlayground to generate images from selected elements, Genmoji to create personalized emojis, and ImageWand for simple draft generation.
Despite the promising features of AppleIntelligence, the market is pessimistic about its ability to boost iPhone sales in the short term. There are two main reasons for this:
Firstly, Apple lags behind in AI development. According to technology journalist Mark Gurman, some Apple employees believe the company is about two years behind in AI development. Apple's internal research indicates that ChatGPT's accuracy is about 25% higher than Siri's and can answer more questions. Renowned analyst Ming-Chi Kuo also points out that Apple has slashed orders for the iPhone 16 by about 10 million units in the fourth quarter of 2024 and the first half of 2025, reflecting Apple's lack of optimism about iPhone sales growth.
Secondly, its uncertain when AppleIntelligence will be available in the Chinese market. While Apple's emphasis on AI privacy protection increases the likelihood of AppleIntelligence entering the Chinese market, challenges related to the cloud-based nature of the technology could pose further hurdles. Apple CEO Tim Cook stated that the company is actively working on it, but it needs to go through the regulatory process.
Despite the general pessimism, there are some optimistic expectations. Kuo believes Apple has the best chance to succeed in AI for devices and is optimistic about AppleIntelligence becoming a popular paid service. Huafu Securities research report believes that AppleIntelligence will drive users to upgrade from older devices to AI-enabled iPhones, thus boosting iPhone sales. Caixin Securities research report notes that AppleIntelligence may need to undergo localization in mainland China, which will create opportunities for domestic AI applications and computing power industry chains.
In conclusion, the official launch of AppleIntelligence marks a significant step for Apple in the field of artificial intelligence, but its actual impact on iPhone sales remains to be seen. In the short term, the likelihood of increased iPhone sales is low, but AppleIntelligence has the potential to become a major growth driver for Apple in the future and push its development in the AI field.
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