Chinas Smartphone Market in Q3: vivo Takes the Lead, Huawei Rises Strong, Apple Drops Out of Top 5

Chinas Smartphone Market in Q3: vivo Takes the Lead, Huawei Rises Strong, Apple Drops Out of Top 5The competition in Chinas smartphone market intensified in Q3 2024, with gaps widening between major brands. According to the latest data released by Counterpoint Research, the Chinese smartphone market saw a 2

Chinas Smartphone Market in Q3: vivo Takes the Lead, Huawei Rises Strong, Apple Drops Out of Top 5

The competition in Chinas smartphone market intensified in Q3 2024, with gaps widening between major brands. According to the latest data released by Counterpoint Research, the Chinese smartphone market saw a 2.3% year-on-year growth in sales this quarter, marking its fourth consecutive quarter of positive growth. The summer holiday and back-to-school buying season, coupled with price adjustments, further fueled consumer demand, playing a key role in the markets recovery. However, amidst the overall market rebound, the performance of major smartphone brands varied significantly.

vivo has once again secured the top spot in the market with a 19.2% share, thanks to its diversified product portfolio and best-selling models. Whether in the flagship or mid- and low-end segments, vivo boasts a wide range of popular smartphones. Its distinct product positioning, with cost-effective models targeting volume sales and flagship devices showcasing brand strength, ultimately contributed to vivos dominance.

Huawei emerged as a standout performer, claiming the second spot with a 16.4% market share. Compared to the same period last year, Huawei saw a remarkable 29.7% increase in its market share, registering the highest growth among the top six players. This achievement was driven by Huaweis strong performance in the high-end market, with the hot-selling Pura70 and Mate60 series flagships boosting sales. Huaweis accelerated new product development pace, coupled with the powerful presence of Kirin chips and HarmonyOS, has also instilled in it formidable market competitiveness.

Xiaomi holds the third position with a 15.6% market share. Despite ongoing brand controversies, Xiaomi's strength remains undeniable.

Honor secured the fourth spot with a 15.3% market share, but experienced a 14.6% year-on-year decline. Honor is actively making adjustments to its product strategy and market positioning to achieve better performance in the future.

OPPO sits fifth with a 14.7% market share, also facing market challenges. Compared to the same period last year, OPPOs share declined by 5.8%.

Surprisingly, Apple iPhone fell out of the top five in China in Q3, registering a 13.5% market share, down 2.6%. Although the iPhone 16 series performed well in the market, facing fierce competition from Chinese brands, Apple needs to put in more effort to solidify its position in the Chinese market. Price adjustments have begun to appear for the iPhone 16 series amidst pressure from domestic manufacturers, indicating greater challenges for the new models.

Overall, the competitive landscape of Chinas smartphone market is undergoing a transformation. Domestic brands, armed with strong product competitiveness and market strategies, are gradually eroding the market share of international brands. In Q4, with more new products set to launch, market competition will intensify further. Major manufacturers need to continuously innovate and enhance product quality to navigate the challenges and opportunities presented by the market.

Summary:

- Chinas smartphone market rebounded in Q3 2024, with sales growing 2.3% year-on-year.

- vivo claimed the top spot once again, with a 19.2% market share, driven by its diverse product portfolio and top-selling models.

- Huawei secured the second position with a 16.4% market share, fueled by strong performance in the high-end market and accelerated new product development.

- Xiaomi stood at third with a 15.6% market share, followed by Honor at fourth with 15.3%, and OPPO at fifth with 14.7%.

- Apple iPhone dropped out of the top five in China, registering a market share of 13.5%, down by 2.6%.

- Domestic Chinese brands are rising, intensifying competition, requiring major manufacturers to continuously innovate and enhance product quality to face the challenges and opportunities ahead.