Xiaomi's Full-Scale Attack: Smartphones, Automobiles, and AI Advance Together, Targeting the High-End Market

Xiaomi's Full-Scale Attack: Smartphones, Automobiles, and AI Advance Together, Targeting the High-End MarketIn the third quarter of 2024, smartphone manufacturers have been releasing their flagship products, and Xiaomi is no exception. At the Xiaomi 15 Series and Xiaomi Pengpai OS 2 new product launch event, Lei Jun, Chairman and CEO of Xiaomi Group, grandly unveiled the Xiaomi 15 series smartphones, equipped with the new Pengpai OS 2

Xiaomi's Full-Scale Attack: Smartphones, Automobiles, and AI Advance Together, Targeting the High-End Market

In the third quarter of 2024, smartphone manufacturers have been releasing their flagship products, and Xiaomi is no exception. At the Xiaomi 15 Series and Xiaomi Pengpai OS 2 new product launch event, Lei Jun, Chairman and CEO of Xiaomi Group, grandly unveiled the Xiaomi 15 series smartphones, equipped with the new Pengpai OS 2.0 operating system, and also announced the latest progress of Xiaomi's automobile endeavors. This launch event was truly packed with highlights, demonstrating Xiaomi's strong momentum in multiple fields like smartphones, automobiles, and AI, aiming for the high-end market.

Xiaomi 15 Series: Performance Upgrades, Price Increases, Targeting the High-End

The Xiaomi 15 series boasts significant improvements in design craftsmanship, performance and power consumption, battery life, and user experience. It also utilizes M9 light-emitting materials jointly researched with Huaxing Optoelectronics and ultrasonic fingerprint solutions provided by Goodix Technology. Notably, the Xiaomi 15 series eliminates the entry-level 8+128GB configuration, starting with 12+256GB storage configurations, resulting in a corresponding increase in the starting price to 4499 yuan.

Pengpai OS 2.0: Ecosystem Interconnection Upgrades, Moving Towards a Full-Ecosystem AI Smart Assistant

Pengpai OS 2.0 takes ecosystem interconnection to a new level, opening up screen-sharing features to Apple products, supporting the opening of Apple-exclusive file formats, and interconnecting with Apple devices. This allows for file sharing between iPhone and Xiaomi smartphones, screen sharing from Xiaomi phones on Mac computers, and viewing Apple-exclusive format documents, among other capabilities. Pengpai OS 2.0 aims to be a "full-ecosystem AI smart assistant" centered around Xiaoi, integrating Xiaomi's self-developed HyperAI end-edge-cloud AI subsystem for multi-modal intelligent interaction, assisting users with tasks such as memory, information retrieval, and form filling. For example, it can intelligently extract and store information from documents like ID cards and schedules, and can also perform global searches on photos, documents, and videos, as well as handle some complex operations on behalf of users.

Xiaomi SU7Ultra: Performance Explosion, Pre-Sale Price Exceeds 810,000 Yuan, Challenging Porsche

The Xiaomi SU7Ultra production model made its official appearance at the launch event. This supercar boasts a super-three-motor system, delivering an incredible 1548PS horsepower, a 0-to-100 km/h acceleration time of 1.98 seconds, a top design speed of 350 km/h, and utilizes carbon fiber materials in 17 locations totaling 3.74 square meters, including the roof and steering wheel. Lei Jun stated that the Xiaomi SU7Ultra prototype achieved a lap time of 6 minutes 46.874 seconds on the Nurburgring Nordschleife, making it the fastest four-door car in the history of the track. The car is set to challenge the Nurburgring again next year.

In terms of performance, the Xiaomi SU7Ultra surpasses the industry benchmark Porsche Taycan Turbo GT, with a pre-sale price of 814,900 yuan and an official release scheduled for March 2025. This supercar has sparked significant market buzz, with pre-orders exceeding 3680 units within the first 10 minutes after opening.

Xiaomi Automobile: Deliveries Exceed 10,000 Units, Nationwide City Navigation Feature Fully Rolled Out

Xiaomi Automobile also announced its latest developments at the launch event. According to Lei Jun, Xiaomi's nationwide city navigation feature will be fully rolled out, and Xiaomi's intelligent driving system, featuring end-to-end and VLM (Visual Language Model) technology, will achieve "Parking Lot to Parking Lot" capability. Targeted internal testing will begin in late November, and the pioneer version will be released in late December. As of the morning of the launch event, the Xiaomi SU7 achieved monthly deliveries exceeding 20,000 units, surpassing the Model 3 in a single month.

Xiaomi Ecosystem: IoT Device Connections Exceed 655 Million, Smart Appliances Upgraded

In recent years, Xiaomi has continuously expanded its ecosystem footprint, venturing into the development and launch of various ecological devices, ranging from sockets, televisions, air conditioners, refrigerators, and washing machines, covering a wide range of categories. According to Xiaomi's latest financial reports, the number of connected IoT devices on the Xiaomi platform has reached 655 million, representing a 25.6% year-on-year increase. At this launch event, Xiaomi introduced several intelligent appliances, including the Pro 1.5 HP Xiaomi Air Conditioner with Top Air Outlet, the Dual-Zone Washing and Double-Washing Dryer, and the MiniLED series of Xiaomi TVs, showcasing its strong capabilities in the smart appliance sector.

Continued Xiaomi Investment: R&D Spending Exceeds 24 Billion Yuan, Aiming for AI, OS, and Chipset Technologies

To maintain its leading position in future competition, Xiaomi continues to increase its R&D investment. This year, R&D spending is expected to exceed 24 billion yuan, with a projected 30 billion yuan in spending in 2025, primarily focused on AI, OS, and chipset technologies.

Conclusion: Xiaomis Full-Scale Attack Targets the High-End Market

At this launch event, Xiaomi showcased its strong momentum in smartphones, automobiles, and AI, while continuously expanding its R&D investment, aiming for the high-end market. With its robust ecosystem, ongoing innovation, and diverse product portfolio, Xiaomi is poised to play an increasingly significant role in future competition.